• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Predict and Validate Regression Models in R

    Skills you'll gain: Regression Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, R Programming, Statistical Methods, Model Training, Verification And Validation, Plot (Graphics), Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créez une publicité ciblée avec facebook audience insights

    Skills you'll gain: Facebook, Digital Advertising, Online Advertising, Content Performance Analysis, Advertising Campaigns, Target Audience, Social Media Marketing, Social Media Campaigns, Driving engagement, Social Media, Advertising, Drive Engagement, Customer Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Tableau for Data-Driven Decision Makers

    Skills you'll gain: Tableau Software, Report Writing, Data Visualization Software, Dashboard, Data Visualization, Data Analysis, Data-Driven Decision-Making, Dashboard Creation, Data Presentation, Ad Hoc Reporting, Interactive Data Visualization, Microsoft Excel, Data Manipulation, Data Sharing, Microsoft PowerPoint, Data Management, Decision Making, Productivity Software

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    I

    Instituto Tecnológico de Aeronáutica

    Introdução ao Geoprocessamento Aplicado

    Skills you'll gain: GIS Software, Geographic Information Systems, Geospatial Mapping, Geospatial Information and Technology, Spatial Data Analysis, Data Processing, Data Mapping, Data Import/Export, Software Installation, Data Manipulation, Data Access, Data Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Stay Email Compliant

    Skills you'll gain: Email Marketing, Compliance Auditing, Compliance Management, Auditing, Regulatory Compliance, Law, Regulation, and Compliance, Legal Risk, Regulatory Requirements, Marketing Effectiveness, Customer Relationship Building, General Data Protection Regulation (GDPR)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Pitchbooks and Deal Documentation

    Skills you'll gain: Investment Banking, Presentations, Benchmarking, Financial Statement Analysis, Sales Presentations, Strategic Communication, Organizational Structure, Financial Analysis, Competitive Analysis, Financial Statements, Data Integration, Financial Acumen, Market Analysis, Data Storytelling, Strategic Partnership, Strategic Planning, Data Visualization, Business Research, Mergers & Acquisitions, Corporate Finance

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Crafting AI Identities: Strategies & Ethical Considerations

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Surveys for Smart Market Insights

    Skills you'll gain: Market Research, Product Planning, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Data Collection, Real Time Data, Sample Size Determination, Cloud-Based Integration

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    El desarrollo de una startup

    Skills you'll gain: Customer Analysis, Market Analysis, Customer Insights, Sales Strategy, Sales, Business Development, Customer Retention, Business Modeling, Entrepreneurship, Technology Strategies, Consumer Behaviour, Entrepreneurial Finance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Visualize Supermarket Sales with Kibana

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Analysis, Exploratory Data Analysis, Trend Analysis, Retail Sales, Decision Making, Sales, Data Import/Export, System Configuration

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    R Programming: Conditionals, Loops, Functions, and Packages

    Skills you'll gain: Code Reusability, R Programming, Package and Software Management, Computer Programming, Data Structures, Software Development, Data Science, Computer Programming Tools, Data Analysis

    Mixed · Course · 1 - 4 Weeks

1…458459460…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok