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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    J

    John Wiley & Sons

    Foundations of Corporate Valuation and Value Creation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Finance, Equities, Corporate Sustainability, Financial Management, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Sustainable Business, Investments, Digital Analysis, Market Analysis

    Intermediate · Course · 1 - 3 Months

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    L

    Logical Operations

    Problem-Solving Skills

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Business Solutions, Complex Problem Solving, Team Leadership, Teamwork, Team Building, Solution Selling, Team Management, Creative Problem-Solving, Brainstorming, Creative Thinking, Decision Making, Strategic Decision-Making, Business Ethics, Analysis, Resourcefulness, Analytical Skills, Conflict Management, Creativity

    Mixed · Course · 1 - 3 Months

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    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Decision Intelligence, Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Machine Learning, Business Metrics, Predictive Analytics, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    M

    Microsoft

    JavaScript Career Launch and Capstone

    Skills you'll gain: Full-Stack Web Development, Application Design, Software Design Documents, React.js, Web Applications, Web Design and Development, Package and Software Management, Web Development, Version Control, Software Documentation, Web Development Tools, Software Configuration Management, Program Development, JavaScript Frameworks, Web Content Accessibility Guidelines, Application Deployment, Frontend Performance, Software Architecture, Dashboard Creation, Cloud Deployment

    Intermediate · Course · 1 - 4 Weeks

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    Automatic Data Processing, Inc. (ADP)

    HR Fundamentals: The Building Blocks of HCM

    Skills you'll gain: Human Capital, Human Resources, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Management, Workforce Planning, Workforce Development, Talent Management, Employee Retention, Full Cycle Recruitment, People Analytics, Benefits Administration, Employee Engagement, Payroll, Employee Onboarding, Payroll Administration, Data-Driven Decision-Making, Professional Development, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    GenAI for Sales Ops: Automating Workflow Efficiency

    Skills you'll gain: Sales Operations, Generative AI Agents, HubSpot CRM, Customer Relationship Management (CRM) Software, Salesforce, Sales Process, Business Workflow Analysis, Business Process Automation, Customer Relationship Management, Lead Generation, General Sales Practices, Workflow Management, Agentic Workflows, Process Analysis, Sales, Automation, Data Entry, Agentic systems, Systems Integration, Data Management

    Intermediate · Course · 1 - 4 Weeks

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    LearnQuest

    Foundations of Sales Success

    Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales Development, Sales, Rapport Building, Value Propositions, Sales Pipelines, Lead Generation, General Sales Practices, User Research, Sales Process, Persona Development, Cold Calling, Intercultural Competence, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Cultural Sensitivity

    Mixed · Course · 1 - 4 Weeks

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    UBITS

    Líder: potencia la creatividad en equipos centennials

    Skills you'll gain: Team Building, Team Performance Management, Teamwork, Team Management, Drive Engagement, Creativity, Brainstorming, Team Leadership, Innovation, Collaboration, Trustworthiness, Employee Engagement, Internal Communications, Adaptability, Workflow Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Python: Apply & Evaluate Sales Forecasting with Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Feature Engineering, Forecasting, Data-Driven Decision-Making, Data Preprocessing, Trend Analysis, Predictive Analytics, Predictive Modeling, Statistical Analysis, Data Visualization, Model Training, Exploratory Data Analysis, Data Transformation, Data Cleansing, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Sales Prospecting, Revenue Forecasting, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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