Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Methods, Statistical Analysis, Data Analysis, Statistical Reporting, Probability & Statistics, Microsoft Excel, Analysis, Exploratory Data Analysis, Statistical Visualization, Influencing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Operations, Generative AI Agents, HubSpot CRM, Customer Relationship Management (CRM) Software, Salesforce, Sales Process, Business Workflow Analysis, Business Process Automation, Customer Relationship Management, Lead Generation, General Sales Practices, Workflow Management, Agentic Workflows, Process Analysis, Sales, Automation, Data Entry, Agentic systems, Systems Integration, Data Management
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Driving engagement, Customer Data Management, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Business Intelligence, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard Creation, Dashboard, Interactive Data Visualization, Data Visualization, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising Campaigns, Advertising, Payment Processing, Paid media, Payment Processing and Collection, Payment Systems, Financial Planning, Social Media Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Financial Data, Data Literacy, Storytelling, Data Visualization Software, Financial Acumen, Client Services, Visual Storytelling, Process Flow Diagrams, Data Analysis, Presentations, Finance, Analysis, Diagram Design, Communication, Communication Strategies, Customer Engagement, Prompt Engineering
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Interactive Data Visualization, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Brand Awareness, Content Creation, Branding, Brand Loyalty, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement
Intermediate · Course · 1 - 4 Weeks

The Expert Academy
Skills you'll gain: Enterprise Sales, B2B Sales, Selling Techniques, Customer Success Management, Sales, Sales Strategy, Overcoming Objections, General Sales Practices, Contract Negotiation, Customer Retention, Sales Management, Procurement, Customer Relationship Management, Sales Process, Collaboration, Price Negotiation, Negotiation, Stakeholder Engagement, Stakeholder Management, Coaching
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Graphics Software, AI Integrations, Post-Production, Color Matching, Design Elements And Principles, Editing
Beginner · Course · 1 - 4 Weeks