Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation
Mixed · Course · 1 - 3 Months
Madecraft
Skills you'll gain: Hypertext Markup Language (HTML), HTML and CSS, Cascading Style Sheets (CSS), Web Design and Development, Web Development, Javascript, Semantic Web, Web Content Accessibility Guidelines, Browser Compatibility, Development Environment, Web Content, GitHub, Web Analytics and SEO, Software Installation, Application Deployment
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Milestones (Project Management), Marketing Strategies, Knowledge Transfer, Discussion Facilitation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Application Programming Interface (API), Data Analysis, Cloud Platforms
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Agentic Workflows, AI Personalization, Agentic systems, Sales Training, Competitive Intelligence, Sales Management, Generative AI Agents, Sales Strategy, Sales, Personalized Campaigns, Customer Analysis, Customer Relationship Management (CRM) Software, Sales Process, Customer Relationship Management, Real Time Data, Proposal Writing, Automation, Customer Insights, Proposal Development
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Estimation, Decision Making, Data-Driven Decision-Making, Data Literacy, Statistics, Plot (Graphics), Descriptive Analytics, Business Analytics, Data Visualization, Data Analysis Software, Statistical Software, Advanced Analytics, Data Preprocessing, Data Cleansing, Graphing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Content Performance Analysis, Direct Marketing, Analysis, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Dashboard Creation, Data Integration, Usability, Data Presentation, Market Research, User Feedback, Interactive Data Visualization, Looker (Software), Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Grafana, Driving engagement, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Analysis, Exploratory Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI, AI literacy, Google Cloud Platform, Data Store, Data Management, Information Management, Analytics, Information Architecture, AI Security, Data Integration, Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Data Preprocessing, Analytics, Data Analysis, Predictive Analytics, Data Processing, Applied Machine Learning, Model Evaluation, Artificial Intelligence, Predictive Modeling, Data Science, Data Manipulation, Jupyter, Machine Learning Methods, Feature Engineering, Machine Learning, Data Visualization, Python Programming
Intermediate · Guided Project · Less Than 2 Hours