• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Product Analytics for Prioritization & Data-Driven Decisions

    Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Strategic Prioritization, Web Analytics, Product Roadmaps, Business Analytics, Analytics, Predictive Modeling, Prioritization, Customer Analysis, Root Cause Analysis, Performance Analysis, Forecasting, User Flows, Performance Metric, Customer Retention, Data Capture, Resource Allocation, Statistical Methods

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Consumer Behaviour, Statistical Reporting, Descriptive Analytics, Data Presentation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Amazon Aurora: Best Practices

    Skills you'll gain: Data Maintenance, Database Management Systems, Cloud Deployment

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Service Integration and Management (SIAM) Foundation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Service Management, Systems Integration, Control Objectives for Information and Related Technology (COBIT), Supplier Relationship Management, Supplier Performance Management, Strategic Sourcing, Culture Transformation, Process Development, Organizational Structure, Change Management, Cross-Functional Collaboration, Governance, Risk Analysis, Process Improvement and Optimization, Risk Management, Continuous Improvement Process, Performance Measurement, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Using Surveys To Improve Your Customer Service

    Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Orchestrating Data Pipelines and Advanced Data Strategies

    Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Cloud Engineering, Interactive Data Visualization, Data Visualization Software, Cloud Storage, Data Import/Export, Dashboard Creation, Data Strategy, Data Integration, Real Time Data, Data Storage, Data Validation

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Define Research Objectives & Methods

    Skills you'll gain: Business Research, Research Design, Research Reports, Surveys, Qualitative Research, Research Methodologies, Smart Goals, Business Requirements, Stakeholder Analysis, Business Priorities, Case Studies, Stakeholder Engagement, Requirements Elicitation, Stakeholder Management, Interviewing Skills, AI literacy, Goal Setting, Stakeholder Communications, Cost Benefit Analysis, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Strategic Forecasting & Risk Management

    Skills you'll gain: Capital Budgeting, Financial Forecasting, Risk Mitigation, Forecasting, Financial Management, Risk Management, Cash Flow Forecasting, Revenue Forecasting, Business Risk Management, Risk Management Framework, Financial Analysis, Market Analysis, Competitive Analysis, Financial Modeling, Risk Analysis, Investment Management, Business Strategy, Financial Accounting, Performance Stress Testing, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Navigate Sales Funnel

    Skills you'll gain: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Advanced Security Practices: Risk & Endpoint Security

    Skills you'll gain: Vulnerability Scanning, Incident Response, Vulnerability Assessments, Cloud Security, Threat Management, Endpoint Security, Cyber Threat Intelligence, Risk Management, Risk Management Framework, Incident Management, Vulnerability Management, Cyber Security Assessment, Intrusion Detection and Prevention, Threat Detection, Cloud Computing, Security Strategy, Cyber Security Strategy, Cybersecurity, Network Security, Cryptography

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze Capital Markets Using Economic and Valuation Models

    Skills you'll gain: Financial Market, Equities, Capital Markets, Economics, Investment Management, Business Valuation, Market Analysis, Portfolio Management, Financial Analysis, General Finance, Market Dynamics, Econometrics, Analysis, International Finance, Forecasting

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Forex Trading and Binary Options Basics

    Skills you'll gain: Market Trend, Technical Analysis, Trend Analysis, Financial Trading, Performance Analysis, Market Analysis, Forecasting, Transaction Processing, Profit and Loss (P&L) Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…477478479…529

In summary, here are 10 of our most popular marketing strategy courses

  • Product Analytics for Prioritization & Data-Driven Decisions: Coursera
  • Identify Buyer Segments with Data Analytics: Coursera
  • Amazon Aurora: Best Practices: Edureka
  • Service Integration and Management (SIAM) Foundation: Packt
  • Using Surveys To Improve Your Customer Service: Alex Genadinik
  • Orchestrating Data Pipelines and Advanced Data Strategies: Packt
  • Define Research Objectives & Methods: Coursera
  • Strategic Forecasting & Risk Management: STARWEAVER
  • Navigate Sales Funnel: Coursera
  • Advanced Security Practices: Risk & Endpoint Security: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok