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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Starweaver

    GenAI Data and Analytics Academy

    Skills you'll gain: Prompt Engineering, Fine-tuning, Generative AI Agents, Retrieval-Augmented Generation, CrewAI, AI Orchestration, Prompt Engineering Tools, AI Enablement, Vector Databases, Agentic Workflows, AI Workflows, Model Deployment, AI Personalization, Generative AI, Transfer Learning, Agentic systems, MLOps (Machine Learning Operations), Python Programming, System Monitoring, Engineering

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
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    I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Exploratory Data Analysis, R (Software), Driving engagement, Communication, R Programming, Graphing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    660 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Dashboard Creation, Data-Driven Decision-Making, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    275 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    John Wiley & Sons

    Using Predictive Analytics for Healthcare Safety & Quality

    Skills you'll gain: Predictive Analytics, Patient Safety, Health Informatics, Patient-centered Care, Predictive Modeling, Clinical Leadership, Care Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Health Care Administration, Health Technology, Data Collection, Business Leadership, Data Analysis, Healthcare Industry Knowledge, Applied Machine Learning, Data Quality, Safety Standards

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply R for Business Analytics Projects

    Skills you'll gain: Fraud detection, Marketing Analytics, Data-Driven Marketing, Predictive Modeling, People Analytics, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Marketing Strategies, Loss Prevention, Predictive Analytics, Statistical Analysis, Analytics, R Programming, R (Software), Analytical Skills

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Using Predictive Analytics to Improve Healthcare Outcomes

    Skills you'll gain: Predictive Analytics, Patient Safety, Health Informatics, Patient Flow, Patient-centered Care, Hospital Experience, Predictive Modeling, Healthcare Project Management, Clinical Leadership, Care Management, Pain Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Nursing Management, Value-Based Care, Healthcare Industry Knowledge, Health Technology, Data Science, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Business Analysis, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    415 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Digital Analysis, Competitive Analysis, Digital Media Strategy, Campaign Management, Marketing Effectiveness, Marketing Planning, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Advertising, Promotional Strategies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Promotional Materials, Campaign Management, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Brand Marketing, Style Guides, Collaborative Software, Content Optimization, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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