• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze and Evaluate Indian Banking System

    Skills you'll gain: Bank Regulations, Financial Statements, Financial Statement Analysis, Financial Systems, Banking, Financial Market, Financial Analysis, Financial Regulations, Capital Markets, Financial Reporting, Balance Sheet, Asset Management, Financial Management, Risk Management Framework, Risk Management, Market Liquidity, Performance Analysis, Cash Flows

    ★ 4.9 (13) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Analyzing and Visualizing Data in Looker 日本語版

    Skills you'll gain: Looker (Software), Dashboard, Dashboard Creation, Pivot Tables And Charts, Data Presentation, Statistical Reporting, Data Analysis, Data Analysis Software, Data Visualization Software, Interactive Data Visualization, Data Sharing, Analysis, Data Transformation, Content Management, Data Manipulation

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Predict and Validate Regression Models in R

    Skills you'll gain: Regression Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, R Programming, Statistical Methods, Model Training, Verification And Validation, Plot (Graphics), Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidades Anáhuac

    Modelos predictivos con Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Time Series Analysis and Forecasting, Predictive Analytics, Model Training, Statistical Modeling, Data Modeling, Forecasting, Model Optimization, Supervised Learning, Applied Machine Learning, Regression Analysis, Feature Engineering, Machine Learning Methods, Data Preprocessing, Unsupervised Learning, Machine Learning, Machine Learning Algorithms, Logistic Regression, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Securing APIs with Apigee X

    Skills you'll gain: OAuth, API Gateway, Cloud API, Application Programming Interface (API), Authentications, Authorization (Computing), Debugging, Data Access, Back-End Web Development, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • L

    Logical Operations

    Tableau Mastery

    Skills you'll gain: Tableau Software, Data Visualization Software, Dashboard Creation, Data Storytelling, Data Analysis, Report Writing, Spreadsheet Software, Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Microsoft Excel, Statistical Analysis, Predictive Analytics, Data Transformation, Microsoft Office, Microsoft PowerPoint, Productivity Software, Forecasting, Data Management

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Data-Driven Marketing, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Online Advertising, Performance Reporting, Digital Advertising, Campaign Planning, Performance Analysis, Paid media, Digital Marketing Campaigns, Search Engine Marketing, Keyword Research, Account Management, Account Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Foundations of Data Science and Statistical Methods

    Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Quality, Statistics, Data Analysis, Data Science, Statistical Analysis, Probability & Statistics, Data Storage, Data Collection, Data Management, Data Pipelines, Statistical Machine Learning, Data-Driven Decision-Making, Applied Mathematics, Probability Distribution, Machine Learning, Linear Algebra

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Power BI Masterclass 8 -Python, Finance, and Advanced DAX

    Skills you'll gain: Financial Data, Financial Analysis, Analytics, Data Preprocessing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Transform, Analyze, & Healthcare Data

    Skills you'll gain: Clinical Data Management, Microsoft Excel, Patient Safety, Health Information Management, Excel Formulas, Data Cleansing, Data Analysis, Medical Records, Data Transformation, Data Wrangling, Data Quality, Analytical Skills, Spreadsheet Software, Data Manipulation, Data Mapping, Hospital Admissions, Data Integrity, Data Integration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Seal Deals Smartly

    Skills you'll gain: Closing (Sales), Sales Process, Selling Techniques, Sales Presentations, Timelines, Performance Reporting, Sales Pipelines, Performance Analysis, Benchmarking, Performance Measurement, Performance Metric, Decision Making, Simulations, Scaling And Root Planing, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Strategic Management Frameworks and Analysis

    Skills you'll gain: Performance Measurement, Business Strategy, Competitive Analysis, Strategic Planning, Performance Metric, Strategic Thinking, Market Dynamics, Plan Execution, Organizational Strategy, Strategic Decision-Making, Market Analysis, Marketing Strategies, Organizational Effectiveness, Analysis, Organizational Structure

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…490491492…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok