• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Science and Research, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, Sensory Systems Analysis, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Capture, Graphic and Visual Design, Data Collection, Informed Consent

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Stay GDPR Compliant

    Skills you'll gain: Regulatory Compliance, Email Marketing, Compliance Management, General Data Protection Regulation (GDPR), Compliance Auditing, Law, Regulation, and Compliance, Regulatory Requirements, Auditing, Data Management, Personally Identifiable Information, Record Keeping, Data Governance, Information Privacy, Customer Data Management, Risk Mitigation

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Taking the Leap from Employee to Entrepreneur

    Skills you'll gain: Closing (Sales), Selling Techniques, Entrepreneurship, Lifelong Learning, Ideation, Willingness To Learn, Professional Networking, Adaptability, Accounting Systems, Growth Mindedness, Overcoming Objections, New Product Development, Sales, New Business Development, Brand Strategy, Business Development, Business Planning, Customer Acquisition Management, Business Management, Marketing

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Natural Language Processing - Deep Learning Models in Python

    Skills you'll gain: Recurrent Neural Networks (RNNs), Embeddings, Deep Learning, Convolutional Neural Networks, Artificial Neural Networks, Python Programming, Text Mining, Classification Algorithms, Model Training

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Document Patient Outcome Improvements

    Skills you'll gain: Patient Communication, Statistical Reporting, Patient-centered Care, Digital Analysis, Interpersonal Communications, Patient Evaluation, Business Reporting, Patient Advocacy, Data Presentation, Analytics, Data Collection, People Analytics, Data Storytelling, Data Literacy, Communication, Data Analysis, Communication Strategies, Data-Driven Decision-Making, Data Synthesis, Quality Improvement

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    ķ•€ķ…Œķ¬ 기쓈 ė° ź°œģš”

    Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Commercial Lending, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Entrepreneurship, Investments, Big Data, Fundraising and Crowdsourcing

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Content Creation with Scalenut: Craft Content Strategies

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Content Optimization, Search Engine Optimization, Keyword Research, Web Content, Generative AI, Data Science

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Certification Practice Exams

    Skills you'll gain: Model Deployment, Logistic Regression, Model Training, Probability & Statistics, Model Evaluation, Statistical Software, Machine Learning Methods, Machine Learning Software

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    DƩcouvrez les diffƩrents types de publicitƩs Facebook et lequel vous convient le mieux

    Skills you'll gain: Facebook, Online Advertising, Social Media Campaigns, Advertising, Digital Advertising, Advertising Campaigns, Social Media Marketing, Driving engagement, Social Media, Web Presence, Business Process Management

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Comment naviguer dans le gestionnaire de publicitƩs de Twitter et afficher les rƩsultats

    Skills you'll gain: Content Scheduling, Scheduling, Social Media Management, Advertising Campaigns, Online Advertising, Digital Advertising, Social Media, Advertising, Social Media Marketing, Social Media Analytics, Social Media Content, Campaign Management, Web Presence, Drive Engagement, Business Strategy

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Concision, Digital Marketing Tools, Leadership Development, Digital Publishing, Content Strategy, Brand Awareness, Strategic Thinking, Owned Media, Earned Media, Knowledge Transfer, Ideation, Growth Strategies

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Decide with Data: Boost Patient Outcomes

    Skills you'll gain: Health Informatics, Data Analysis, Clinical Informatics, Patient-centered Care, Analytics, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Analytical Skills, Decision Intelligence, Statistical Methods, Statistics

    Beginner Ā· Course Ā· 1 - 4 Weeks

1…497498499…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok