• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Customer Segmentation and Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Marketing, Branding, Market Opportunities, User Experience, Market Share, User Centered Design, Market Analysis, Sales Strategy, Strategic Marketing, New Product Development, Brand Strategy, Marketing Strategies, Product Marketing, Marketing Planning, Sales, Entrepreneurship

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Complete Web Development: HTML, CSS, JS & PHP Projects

    Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, jQuery, PHP (Scripting Language), Hypertext Markup Language (HTML), MySQL, WordPress, Keyword Research, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Web Design and Development, Linux Commands, DevOps, Javascript, Application Deployment, Content Optimization, Program Development

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI Essentials for Customer Service

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, AI Integrations, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Job Interview Preparation Mastery

    Skills you'll gain: Interviewing Skills, Oral Expression, Verbal Communication Skills, Composure, Communication, Communication Strategies, Persuasive Communication, Professional Development, Rapport Building, Presentations, Risk Analysis, Professionalism, Job Analysis, Active Listening, Non-Verbal Communication, Stress Management, Negotiation, Emotional Intelligence, Problem Solving, Time Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
  • N

    Northwestern University

    영업 잠재 고객에게 다가가는 법

    Skills you'll gain: Sales, Selling Techniques, Sales Strategy, Meeting Facilitation, Sales Prospecting, General Sales Practices, Sales Presentations, Overcoming Objections, Team Oriented, Storytelling, Constructive Feedback, Verbal Communication Skills, Communication, Peer Review

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    50-Point Website SEO Audit

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric

    Mixed · Course · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Data-Driven Marketing, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Public Policies, Consumer Behaviour, Demand Planning, Cost Benefit Analysis, Policy Analysis, Research, and Development, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Developing Yourself as a Leader

    Skills you'll gain: Influencing, Leadership Development, Active Listening, Verbal Communication Skills, Oral Expression, Oral Comprehension, Communication Strategies, Motivational Skills, Leadership, Strategic Leadership, Initiative and Leadership, Leadership and Management, Team Leadership, Communication, Organizational Leadership, Persuasive Communication, Business Leadership, Stakeholder Communications, Business Communication, Cross-Functional Team Leadership

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Skillshare

    Hone Your Style: Discover and Develop Your Editing Style

    Skills you'll gain: Video Editing, Style Guides, Editing, Post-Production, Visual Storytelling, Videography, Creativity, Aesthetics

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    AI for Creators: Strategy, Content & Automation

    Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, AI Personalization, Prompt Engineering Tools, Creativity, Ideation, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, Brainstorming, AI literacy, Blogs, Artificial Intelligence, AI Workflows, Video Production, Content Creation, Usability, Copywriting

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…497498499…592

In summary, here are 10 of our most popular social media marketing courses

  • Customer Segmentation and Analytics: Coursera
  • Entrepreneurship: Scaling & GTM Growth Strategy: Creo Incubator
  • Complete Web Development: HTML, CSS, JS & PHP Projects: Packt
  • Generative AI Essentials for Customer Service: Edureka
  • Job Interview Preparation Mastery: LearnKartS
  • 영업 잠재 고객에게 다가가는 법: Northwestern University
  • 50-Point Website SEO Audit: Alex Genadinik
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • الاقتصاد الجزئي: قوة الأسواق | Microeconomics: Alfaisal University | KLD
  • Developing Yourself as a Leader: Logical Operations

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok