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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Packt

    How to Persuade When Facts Don't Seem to Matter

    Skills you'll gain: Personalized Campaigns, Selling Techniques, Empathy & Emotional Intelligence

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Analyze Big Data Using Apache Impala SQL

    Skills you'll gain: Big Data, SQL, Test Case, Apache Hadoop, Analytics, Database Design, Data Analysis, Analytical Skills, Query Languages, Databases, Relational Databases, Analysis, Database Management, Data Manipulation, Apache, Metadata Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Equity Investments and Valuation Strategies

    Skills you'll gain: Competitive Analysis, Financial Market, Financial Trading, Equities, Investments, Investment Management, Financial Systems, Capital Markets, Market Analysis, Securities Trading, Business Valuation, Financial Analysis, Portfolio Management, Market Dynamics, Business Strategy, General Finance

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Equity Research & Financial Statement Analysis

    Skills you'll gain: Working Capital, Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Balance Sheet, Income Statement, Cash Flows, Business Metrics, Financial Modeling, Return On Investment, Accounts Payable and Receivable, Market Data, Risk Analysis, Market Analysis, Accounts Receivable, Business Risk Management, Private Equity, Performance Measurement, Performance Analysis

    Mixed · Course · 1 - 3 Months

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    Coursera

    Analyze Markets: Go/No-Go Decisions

    Skills you'll gain: Market Share, Market Analysis, Data Visualization, Competitive Analysis, Data Presentation, Market Intelligence, Market Data, Market Research, Competitive Intelligence, Data Storytelling, Market Opportunities, Data-Driven Decision-Making, Strategic Thinking, Strategic Decision-Making, Risk Management Framework, Regulatory Compliance, Trend Analysis, Business Risk Management, Risk Analysis, Due Diligence

    Beginner · Course · 1 - 4 Weeks

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    STARWEAVER

    Strategic Forecasting & Risk Management

    Skills you'll gain: Capital Budgeting, Financial Forecasting, Risk Mitigation, Forecasting, Financial Management, Risk Management, Cash Flow Forecasting, Revenue Forecasting, Business Risk Management, Risk Management Framework, Financial Analysis, Market Analysis, Competitive Analysis, Financial Modeling, Risk Analysis, Investment Management, Business Strategy, Financial Accounting, Performance Stress Testing, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Classification Algorithms, Model Training, Applied Machine Learning, Java, Java Programming, Model Optimization, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Fine-tuning, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Algorithms

    Advanced · Course · 1 - 4 Weeks

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    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Build Interactive R Shiny Data Apps for NGOs

    Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Data Visualization, Cloud Applications, Performance Tuning, Dashboard Creation, R (Software), Web Applications, Application Development, Frontend Performance, R Programming, Event-Driven Programming, Dashboard, Exploratory Data Analysis, Driving engagement, UI Components, User Interface (UI) Design, Data Analysis, File I/O

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Design Smart Surveys with Skip Logic

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Global Healthcare Outcomes: Theory & Research Models

    Skills you'll gain: Pain Management, Nursing Management, Value-Based Care, Patient-centered Care, Patient Safety, Health Policy, Nursing, Health Care, Mental and Behavioral Health, Substance Abuse, Healthcare Industry Knowledge, Cultural Responsiveness, Continuous Quality Improvement (CQI), Cultural Sensitivity, Research Design, Infection Control, Surveys, Data Collection, Data Analysis, Leadership

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    BigQuery Machine Learning für Inferenzen nutzen

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Model Training, MLOps (Machine Learning Operations), Data-Driven Decision-Making, Google Cloud Platform, Model Deployment, Machine Learning

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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