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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Excel Macros, Analytics, Accounting Software, Specialized Accounting, Analytical Skills, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data Collection, Data-Driven Decision-Making, Data Analysis, Predictive Analytics, Data Architecture

    ★ 4.8 (457) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Predictive Analytics with SPSS: Analyze & Apply

    Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Software, Statistical Methods, Statistical Modeling, Advanced Analytics, Case Studies, Statistical Analysis, Probability & Statistics, Data Import/Export, Data Manipulation, Descriptive Analytics, Analysis

    ★ 4.8 (15) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Google Cloud

    Introduction to Data Analytics in Google Cloud

    Skills you'll gain: Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Data Management, Cloud Platforms, Cloud Services, Google Cloud Platform, Cloud Technologies, Data Governance, Big Data, Analytics, Data Analysis, Cloud Management, Cloud Storage, Data Warehousing, Data Storage, Disaster Recovery, Digital Transformation, Data Structures, Data Collection

    ★ 4.6 (174) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    ★ 4.4 (6K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Apply R for Business Analytics Projects

    Skills you'll gain: Fraud detection, Marketing Analytics, Data-Driven Marketing, Predictive Modeling, People Analytics, Customer Analysis, Feature Engineering, Marketing Effectiveness, Exploratory Data Analysis, Anomaly Detection, Customer Retention, Advanced Analytics, Marketing Strategies, Job Analysis, Predictive Analytics, Analytics, R Programming, Credit Risk, R (Software), Applied Machine Learning

    ★ 4.6 (14) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    ★ 4.6 (663) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • W

    Whizlabs

    AWS: Analytics and Application Integration

    Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Data Integration, Extract, Transform, Load, Data Processing, Dashboard Creation, Dashboard, Full-Stack Web Development, Mobile Development Tools, Web Development Tools, Event-Driven Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    ★ 4.8 (276) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    ★ 4.8 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Content Marketing: Strategy, SEO & Conversion

    Skills you'll gain: Content Marketing, Blogs, Copywriting, Content Creation, Content Optimization, Web Content, Content Strategy, Digital Content, Marketing Strategies, Search Engine Optimization, Marketing Communications, Persuasive Communication, Driving engagement, Brand Strategy, Web Analytics and SEO, Writing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Cloud Applications, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    ★ 4.5 (59) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
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