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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Evaluate Storage for Data Warehousing Success

    Skills you'll gain: Data Warehousing, Data Architecture, Star Schema, Apache Hive, Snowflake Schema, Amazon Redshift, Data Storage, Performance Tuning, Data Storage Technologies, Performance Testing, Data Processing, Analysis, Analytics, Query Languages

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Data Visualization Software, Statistical Reporting, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Financial Risk Using AI, Markets, and Governance

    Skills you'll gain: Risk Management Framework, Governance Risk Management and Compliance, Risk Modeling, Financial Systems, Financial Services, Responsible AI, Ethical Standards And Conduct, FinTech, Artificial Intelligence

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Dash Cryptocurrency Trading & Analysis

    Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy

    Mixed · Course · 1 - 3 Months

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    Coursera

    Navigate Sales Funnel

    Skills you'll gain: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Machine Learning with R

    Skills you'll gain: Model Evaluation, Classification Algorithms, R Programming, Apache Spark, Deep Learning, Applied Machine Learning, Data Wrangling, Keras (Neural Network Library), Unsupervised Learning, Model Training, Data Manipulation, Machine Learning Algorithms, R (Software), Apache Hadoop, Data Science, Machine Learning, Tidyverse (R Package), Data Analysis, Bayesian Network, Logistic Regression

    Intermediate · Course · 3 - 6 Months

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    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 2: Idea y prototipa tu solución, y crea tu modelo de negocio con IA Generativa

    Skills you'll gain: Prototyping, Ideation, Design Thinking, Business Modeling, Persona (User Experience), Brainstorming, Value Propositions, Human Centered Design, Generative AI, Innovation, User Feedback, Creative Thinking, AI powered creativity, Social Impact, Sustainable Business, Customer Analysis

    Mixed · Course · 1 - 3 Months

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    Packt

    Power BI Foundations and Solution Architecture

    Skills you'll gain: Power BI, Solution Architecture, Data Architecture, Microsoft Azure, Data Modeling, Data Store, Data Mart, Business Intelligence, Data Sharing, Dashboard, Data Integration, Dataflow, Data Storage, Data Analysis, AI Product Strategy, Python Programming

    Intermediate · Course · 1 - 3 Months

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    Packt

    Advanced Python Techniques for Data Science & AI

    Skills you'll gain: Plotly, Pandas (Python Package), Plot (Graphics), Interactive Data Visualization, Data Visualization, Data Analysis, Data Visualization Software, Restful API, Application Programming Interface (API), Python Programming, Data Manipulation, Data Validation, Context Management

    Intermediate · Course · 1 - 4 Weeks

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    Chris Croft Training

    Master Pricing: Balance Profit and Customer Retention

    Skills you'll gain: Brand Loyalty, Price Negotiation, Revenue Management, Customer Retention, Operating Cost, Consumer Behaviour, Product Strategy, Upselling, Sales Strategy, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Product Lining, Cost Accounting, Negotiation, Entrepreneurship, Small Business Accounting, Leadership and Management, Finance

    Mixed · Course · 1 - 3 Months

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    Coursera

    Unearth Needs Fast

    Skills you'll gain: Oral Comprehension, Active Listening, Consultative Selling, B2B Sales, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Communication Strategies, Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Identify Talent Risks

    Skills you'll gain: Employee Retention, Talent Management, Data Storytelling, People Analytics, Data Literacy, Risk Analysis, Stakeholder Communications, Talent Recruitment, Performance Analysis, Human Resources, HR Tech, Data Analysis, Talent Sourcing, Microsoft Excel, Spreadsheet Software, AI Enablement, Communication

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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