Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Performance Analysis, Root Cause Analysis, Value Propositions, Problem Solving, Communication, Decision Making
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: TikTok, Driving engagement, Visual Storytelling, Content Creation, Video Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: International Financial Reporting Standards, Business Valuation, Securities (Finance), Credit Risk, Financial Reporting, Technical Accounting, Derivatives, Financial Accounting, Fixed Asset, Market Data, Finance, Market Analysis
Mixed · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Investments, Portfolio Management, Investment Management, Portfolio Risk, Wealth Management, Asset Protection, Brokerage, Financial Market, Return On Investment, International Finance, Asset Management, Real Estate, Property and Real Estate, Securities (Finance), Risk Management, Securities Trading, Capital Markets, Market Analysis, Market Dynamics, Market Opportunities
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Credit Risk, Securities (Finance), Financial Market, Investment Banking, Business Valuation, Cash Flows, Investment Management, Capital Markets, Investments, Risk Analysis, Banking, Financial Analysis, Securities Trading, Financial Trading, Finance, Market Dynamics, Income Statement
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, Compliance Auditing, Compliance Management, Auditing, Regulatory Compliance, Law, Regulation, and Compliance, Legal Risk, Regulatory Requirements, Marketing Effectiveness, Customer Relationship Building, General Data Protection Regulation (GDPR)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Cloud Management, Dataflow, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Data Storage, Real Time Data, Business Intelligence Software, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Storage Technologies, Database Management, Data Access, Databases
Beginner · Course · 1 - 3 Months

Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Social Media, Social Media Marketing, Digital Marketing Tools, Dashboard, Account Management, Business Software, Data Integration, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Generative AI, Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering Tools, AI Workflows, Cloud Infrastructure, Agentic Workflows, Big Data, Data Infrastructure, Model Deployment, Natural Language Processing, Prompt Engineering, Model Training, Applied Machine Learning, Machine Learning Methods, Large Language Modeling, Machine Learning
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Presentation, Trend Analysis, Data Literacy, Content Performance Analysis, Analysis, Data Analysis, Web Analytics, Data-Driven Decision-Making, Stakeholder Communications, Performance Metric, Data Management, Decision Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Decision Intelligence, Responsible AI, Apache Kafka, Data Ethics, Operations Research, Data Pipelines, Model Deployment, Apache Spark, Real Time Data, Revenue Management, Market Dynamics, Supply Chain Planning, Supply Chain, Logistics, Compliance Management, Information Privacy, People Analytics, Regulatory Compliance, General Data Protection Regulation (GDPR), Python Programming
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Site Reliability Engineering, Scalability, Performance Analysis, Event Monitoring, Service Level Agreement, Dashboard Creation, Performance Review
Intermediate · Course · 1 - 4 Weeks