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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Advanced Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Model Training, Forecasting, Machine Learning Methods, Random Forest Algorithm, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Driving engagement, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Content Development and Management, Drive Engagement, Social Media Campaigns, Instagram, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Wrangling, Data Processing, Data Preprocessing, Workflow Management, Email Automation, Data Literacy, Scheduling, Automation, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
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    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Macquarie University

    Business intelligence and data analytics: Generate insights

    Skills you'll gain: Data Presentation, Data Storytelling, Data Ethics, SAS (Software), Business Analytics, Dashboard Creation, Data Visualization Software, Dashboard, Analytics, Demand Planning, Probability & Statistics, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Statistical Methods, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
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    465 reviews

    Mixed · Course · 1 - 3 Months

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    Madecraft

    Leveling Up with Advanced Content Marketing Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour, Cultural Responsiveness, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Madecraft

    A Beginner's Guide to Unlocking Content Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Apache Spark, Database Systems, Cloud Storage, Database Theory, Databases, Data Store, Dashboard Creation, Analytics, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
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    133 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Preview
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    U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.2
    Rating, 4.2 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Overview of Cloud Analytics with SAS and Microsoft

    Skills you'll gain: Responsible AI, Data Literacy, Decision Intelligence, Data Analysis, Data-Driven Decision-Making, Cloud Solutions, Cloud Security, Analytics, Cloud-Based Integration, Microsoft Azure, Cloud Services, Cloud Platforms, Enterprise Security, Data Integration, AI Enablement, Business Analytics, Artificial Intelligence, SAS (Software)

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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