• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer des infographies avec Prezi

    Skills you'll gain: Infographics, Presentations, Data Visualization, Content Creation, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Activity Reports

    Skills you'll gain: Collaborative Software, Management Reporting, Performance Reporting, Content Performance Analysis, Audit Planning, Data Import/Export, Data Analysis, Analytical Skills, Trend Analysis, Stakeholder Analysis, Data Management, Data Integration, Digital Assets

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery 머신러닝을 사용한 추론

    Skills you'll gain: Data Analysis, Big Data, Analytics, Model Training, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Tag Content Smartly

    Skills you'll gain: Collaborative Software, Information Architecture, Packaging and Labeling, Organizational Skills, Keyword Research, Content Optimization, Content Management, Document Management, Cross-Functional Collaboration, Data Visualization, Information Management, Verification And Validation, Vocabulary, Data Management, Data Mining, Trend Analysis, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Español

    Skills you'll gain: Google Gemini, Gemini, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, AI Integrations, Big Data, Google Cloud Platform, Interactive Data Visualization, Generative AI Agents, Prompt Engineering, Query Languages, Debugging, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    データ アナリストのための BigQuery

    Skills you'll gain: Looker (Software), Data Visualization Software, Data Manipulation, Data Cleansing, SQL, Data Transformation, Big Data, Data Warehousing, Extract, Transform, Load, Query Languages, Analytics, Data Analysis, Data Integration, Data Import/Export, Data Pipelines, Dataflow, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: SQL Statements and Complex Formulas

    Skills you'll gain: SQL, Query Languages, Microsoft Access, Data Presentation, Business Reporting, Relational Databases, Data Manipulation, Business Intelligence Software, Data Analysis Software, Data Analysis, Business Intelligence

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Analytics, Data Analysis, Google Cloud Platform, Applied Machine Learning, Model Training, MLOps (Machine Learning Operations), Machine Learning Methods, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Usar o BigQuery ML para inferência

    Skills you'll gain: Analytics, Data Analysis, Applied Machine Learning, Model Training, Statistical Inference, Google Cloud Platform, Machine Learning Methods, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 한국어

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Customer Relationship Management, Customer Relationship Management (CRM) Software, Google Cloud Platform, Jupyter, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Pitch Interactive Decks

    Skills you'll gain: Sales Presentation, Sales Presentations, Storytelling, Proposal Writing, Selling Techniques, Product Demonstration, General Sales Practices, Driving engagement, Closing (Sales), Sales Process, Sales, Proposal Development, Oral Expression, Verbal Communication Skills, Drive Engagement, Presentations, Customer Engagement, Data Visualization, Meeting Facilitation, Digital Assets

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Integrated Measurement KPIs and Metrics for ITSM

    Skills you'll gain: Operational Efficiency, Leadership Studies, IT Service Management, Key Performance Indicators (KPIs), Stakeholder Management, Performance Measurement, Performance Metric, Stakeholder Communications, Service Level, Drive Engagement, Team Building, Service Management, Team Performance Management, Business Metrics, Business Leadership, Team Management, Business Communication, Performance Improvement, Data Analysis, Continuous Improvement Process

    Intermediate · Course · 3 - 6 Months

1…537538539…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok