Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SAS (Software), Business Analytics, Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis Software, Data Analysis, Analytics, Advanced Analytics, Statistical Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Search Engine Optimization, Copywriting, Keyword Research, Revenue Management, Spatial Data Analysis, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Machine Learning Software, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Data Analysis Software, Classification Algorithms, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Management, Data Storytelling, People Analytics, Risk Mitigation, Workforce Planning, HR Tech, Consulting, Organizational Strategy, Persuasive Communication, Management Reporting, Communication, Data Visualization, Data Analysis, Talent Management, Strategic Thinking, Employee Engagement, Information Technology, Project Management, Empathy, Statistical Methods
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Target Market, Earned Media, Social Media Marketing, Social Media Content, Web Presence, Social Media, Business Marketing, Drive Engagement, Marketing, Online Advertising, Content Creation
Intermediate · Guided Project · Less Than 2 Hours
Universidade de São Paulo
Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Strategy and Techniques, Persona Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Plan Execution, Performance Improvement, Brand Management, Marketing Strategy and Techniques, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Business
Beginner · Specialization · 3 - 6 Months

Association of International Certified Professional Accountants
Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Analytical Skills, Data Analysis, Data Storage Technologies, Project Implementation, Data Analysis Software, Project Scoping, Unstructured Data
Beginner · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, AI Personalization, Analytics, Data Mining, Machine Learning, Machine Learning Software, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Media and Communications, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Online Advertising, Integrated Marketing Communications, Communication Strategies, Social Media
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Marketing Effectiveness, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce
Intermediate · Course · 1 - 3 Months