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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Microsoft

    Microsoft Fabric: Data Governance, Security, and Analytics

    Skills you'll gain: Microsoft Azure, Data Governance, Real Time Data, Data Management, Microsoft SQL Servers, Metadata Management, Data Architecture, Data Security, Security Controls, Power BI, Analytics, Azure Active Directory, System Monitoring, Identity and Access Management, Event-Driven Programming

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Decisions with Data: SQL Analytics

    Skills you'll gain: Correlation Analysis, Data Pipelines, Dashboard, Dashboard Creation, Analytics, SQL, Business Analytics, Data Infrastructure, Data-Driven Decision-Making, Warehousing, Analysis, Capacity Management, Data Warehousing, Performance Analysis, Performance Metric, Scalability, Performance Measurement, Return On Investment, Interactive Data Visualization, Descriptive Statistics

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
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    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, SPSS (Software), Business Intelligence, Customer Analysis, Statistical Analysis, Marketing, Data Mining, Data-Driven Decision-Making, Statistical Methods, Exploratory Data Analysis, Data Analysis Software, Consumer Behaviour, Microsoft Excel, Data Collection, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Journey Mapping, Customer Retention, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Operational Performance Management, Performance Measurement, Performance Analysis, Performance Metric, Performance Improvement, Operating Cost, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Profit and Loss (P&L) Management, Corrective and Preventive Action (CAPA), Operations Management, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Bayesian Statistics, Classification And Regression Tree (CART), Statistical Machine Learning, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis, Predictive Modeling, Data Preprocessing

    4.8
    Rating, 4.8 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Graphic and Visual Design Software, Social Media, Graphical Tools, Content Creation, Graphics Software, Social Media Strategy, Graphic Design, Graphic and Visual Design, Brand Marketing, Color Matching, Brand Awareness, Marketing, Branding, Layout Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Engaging in Improving Patient Experience Through Analytics

    Skills you'll gain: Decision Support Systems, Health Informatics, Patient-centered Care, Stakeholder Analysis, Hospital Experience, Personalized Campaigns, Decision Intelligence, Patient Evaluation, Predictive Analytics, Analytics, Data-Driven Decision-Making, Advanced Analytics, Predictive Modeling, Systems Integration, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Marketing, Strategic Decision-Making, Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Risking, Responsible AI, Data Ethics, AI Personalization, Business Ethics, Ethical Standards And Conduct, Case Studies, Information Privacy, Data Governance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Use Canva to Create Social Media Marketing Designs

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Style Guides, Marketing Design, Marketing Materials, Content Creation, Graphic Design, Color Matching, Dashboard, Graphic and Visual Design, Design Elements And Principles, Branding, Design Software, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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