• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Global Marketing, Business, Target Market, Competitive Analysis, Decision Making

    ★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    ★ 5 (18) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Analytics, Distributed Computing, Data Processing, Live Streaming, Systems Architecture, Event-Driven Programming, Development Environment

    ★ 3.9 (43) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    American Council on Exercise

    Goal Setting for Personal Trainers

    Skills you'll gain: Goal Setting, Health And Wellness Coaching, Smart Goals, Workplace inclusivity, Motivational Interviewing, Active Listening, Verbal Communication Skills, Coaching, Ethical Standards And Conduct, Exercise Science, Diversity Awareness, Health Assessment, Behavior Management, Interpersonal Communications, Healthcare Ethics, Professionalism, Relationship Building

    ★ 4.3 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The Museum of Modern Art

    Fashion as Design: Craft and Sustainability

    Skills you'll gain: Supply Management, Supply Chain, Supply Chain Planning, Ethical Standards And Conduct, Sustainable Systems, Sustainable Development, Environmental Issue, Social Impact, Art History, Public History, Waste Minimization, Product Design, Production Process, World History, Consumer Behaviour, Creative Thinking, Personal Development, Problem Solving, Critical Thinking

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    ★ 4.7 (46) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Arizona State University

    Innovar

    Skills you'll gain: Innovation, Ideation, Creativity, Customer experience improvement, New Product Development, Product Development, Research and Design, Service Design, Process Development, Brand Management, Brand Strategy, Sustainable Business, Process Improvement, Branding, Business Strategies, Business Modeling, Design, Corporate Sustainability

    ★ 4.8 (831) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Intellectual Property in the Healthcare Industry

    Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Health Care Procedure and Regulation, Regulation and Legal Compliance, Legal Strategy, Medical Privacy, Drug Development, Health Policy, Medical Science and Research, Branding, Research, Case Studies, Economics, Market Dynamics

    ★ 4.8 (149) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Technology, Influence & Sustained Success in Modern Sales

    Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis

    ★ 4.4 (51) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Test Planning, Test Driven Development (TDD), Release Management, Software Testing, Behavior-Driven Development, Risk Management Framework, Risk Management, System Testing, Application Deployment, Software Quality Assurance, Software Development Life Cycle, CI/CD, Data Validation, Systems Analysis, Systems Thinking, Data Modeling, Product Lifecycle Management, Business Process Automation, Digital Transformation, Process Flow Diagrams

    ★ 4.9 (21) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • N

    New York University

    Richard Schechner's Introduction to Performance Studies

    Skills you'll gain: Performing Arts, Art History, Peer Review, World History, Intercultural Competence, Liberal Arts, Culture, Music, Ancient History, Cultural Diversity, Sociology, Anthropology, Media and Communications, Electronic Media

    ★ 4.8 (83) · Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
1…676869…146

In summary, here are 10 of our most popular consumer behavior courses

  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Enhancing Customer Insights with Generative AI: Coursera
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Kafka Fundamentals: LearnKartS
  • Goal Setting for Personal Trainers: American Council on Exercise
  • Fashion as Design: Craft and Sustainability: The Museum of Modern Art
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Innovar: Arizona State University
  • Intellectual Property in the Healthcare Industry: University of Pennsylvania
  • Technology, Influence & Sustained Success in Modern Sales: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok