Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Copilot, Power BI, Data Analysis Expressions (DAX), Microsoft Power Platform, Data Storytelling, Business Metrics, Performance Measurement, Key Performance Indicators (KPIs), Data Lakes, Business Intelligence, Data Presentation, Dashboard, Dashboard Creation, Analytics, Performance Metric, Microsoft Azure, Business Analytics, AI literacy, Management Reporting, AI Workflows
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Statistical Machine Learning, Classification Algorithms, Machine Learning Methods, Statistical Modeling, Design Thinking, Scikit Learn (Machine Learning Library), Data Cleansing, Model Training, Regression Analysis, Data Processing, Model Optimization, Tensorflow, Logistic Regression
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Exploratory Data Analysis, Data Transformation, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Statistical Visualization, Business, Statistical Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Content Scheduling, Social Media, Marketing Effectiveness, Social Media Content, Marketing Analytics, Content Performance Analysis, Social Media Management, Advertising, Online Advertising, Content Development and Management, Target Audience, Driving engagement, Advertising Campaigns, Business Marketing, Web Presence
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Content Performance Analysis, Campaign Management, Content Optimization, Performance Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls
Credit offered
Graduate Certificate · 6 - 12 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Post-Production, Digital Publishing, Videography, Photo/Video Production and Technology, Target Audience, Marketing, Marketing Planning, Visual Storytelling, Content Marketing, Product Promotion, Promotional Materials, Promotional Strategies, Storyboarding, Oral Expression, Content Creation, Public Speaking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Beginner · Course · 1 - 4 Weeks