• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • A

    Arizona State University

    Managing Conflict

    Skills you'll gain: Conflict Management, Emotional Intelligence, De-escalation Techniques, Empathy & Emotional Intelligence, Communication Strategies, Interpersonal Communications, Empathy, Communication, Verbal Communication Skills, Behavior Management, Self-Awareness, Concision

    ★ 4.4 (29) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)

    ★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Development, New Business Development, Leadership and Management, Strategic Decision-Making, Organizational Strategy, Global Marketing, Governance, Entrepreneurial Finance, Brand Management, Fundraising

    ★ 4.7 (154) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Brand Management and Brand Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment

    ★ 5 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    Gestión de ventas sin fricción

    Skills you'll gain: Sales Management, Sales Enablement, Sales Process, Sales Training, Employee Onboarding, Sales Strategy, Employee Coaching, New Hire Orientations, Training Programs, Team Performance Management, Management Training And Development, Process Design, Team Management, Employee Training, Target Audience, Process Development, Recruitment, Consumer Behaviour, Recruitment Strategies, Goal Setting

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Diversity Marketing, Intercultural Competence, Cultural Responsiveness, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Cultural Sensitivity, Communication Strategies, Marketing Management, Relationship Building, Team Management, Marketing, Diplomacy, World History, International Finance

    ★ 4.6 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Leading Oneself with Personal Excellence

    Skills you'll gain: Goal Setting, Mental Concentration, Goal-Oriented, Tenacity, Empowerment, Resilience, Personal Development, Action Oriented, Smart Goals, Persistence, Stress Management, Overcoming Obstacles, Self-Discipline, Planning, Self-Awareness, Self-Motivation, Productivity, Growth Mindedness, Accountability, Proactivity

    ★ 4.8 (53) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • N

    National Academy of Sports Medicine

    Self-Guided Wellness Coaching

    Skills you'll gain: Goal Setting, Growth Mindedness, Overcoming Obstacles, Health And Wellness Coaching, Personal Development, Empowerment, Coaching, Behavior Management, Self-Awareness, Action Oriented, Planning

    ★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Rutgers the State University of New Jersey

    Supply Chain Excellence Capstone

    Skills you'll gain: Financial Statement Analysis, Product Flow Diagram, Supply Chain, Financial Statements, Supply Chain Management, Supply Chain Systems, Case Studies, Financial Analysis, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Financial Data, Process Mapping, System Implementation, Cost Management, Financial Acumen, Product Strategy, Plan Execution, Income Statement, Business Strategy, Complex Problem Solving

    ★ 4.8 (26) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    ¿Cómo viajamos por la ciudad? Asignación y equilibrio en redes de transporte.

    Skills you'll gain: Traffic Flow Optimization, Transportation Operations, Civil Engineering, Network Routing, Supply And Demand, Systems Thinking, Network Analysis, Network Model, Mathematical Modeling, Behavioral Economics, Economics, Algorithms, Model Optimization

    ★ 4.9 (57) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Navigating U.S. Food Regulations: Safety and Enforcement

    Skills you'll gain: International Relations, Case Studies

    ★ 4.3 (11) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…818283…146

In summary, here are 10 of our most popular consumer behavior courses

  • Managing Conflict: Arizona State University
  • Marketing e Data Science: Fundação Instituto de Administração
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • Brand Management and Brand Strategy: EDUCBA
  • Sales mindset y análisis de mercado: UBITS
  • Gestión de ventas sin fricción: HubSpot Academy
  • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
  • Leading Oneself with Personal Excellence: University of Colorado Boulder
  • Self-Guided Wellness Coaching: National Academy of Sports Medicine
  • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok