• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    ★ 4.8 (376) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Marketing Effectiveness, Market Analysis, Marketing, Marketing Management, Market Dynamics, Target Market, Auditing, Analysis, Target Audience, Business Analysis Tools

    ★ 4.6 (325) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, User Centered Design, Design and Product, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Dashboard, AI literacy, Data Analysis, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving

    ★ 4.6 (247) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Principles of fMRI 1

    Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Radiology, Statistical Methods, Data Analysis, Research Design, Image Analysis, Neurology, Hemodynamics, Data Preprocessing, Regression Analysis, Science and Research, Statistical Analysis, Statistical Modeling, Spatial Analysis, Statistical Inference, Statistics, Probability & Statistics

    ★ 4.7 (852) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Understanding Cancer Metastasis

    Skills you'll gain: Capillary, Hemodynamics, Drug Development, Oncology, Cell Biology, Biology, Pathology, Molecular, Cellular, and Microbiology, Molecular Biology, Pharmacology

    ★ 4.9 (2.5K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles

    ★ 4.8 (5K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    IT Service Management Excellence – ITIL 4 Foundation Program

    Skills you'll gain: Information Technology Infrastructure Library, IT Service Management, Service Management, Service Improvement, Information Technology Operations, IT Management, Service Level, Information Technology, Continuous Improvement Process, Governance, Problem Management, Asset Management, Configuration Management, Operations Management, Operational Efficiency, Business Relationship Management, Customer experience improvement, Incident Management, Application Frameworks, Problem Solving

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • G

    Georgia Institute of Technology

    Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion

    Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Engineering, Engineering Analysis, Mechanical Design, Torque (Physics), Engineering, Engineering Design Process, Engineering Calculations, Mechanics

    ★ 4.8 (1K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    Lund University

    European Business Law: Doing Business in Europe

    Skills you'll gain: Labor Law, Arbitration, Tax Compliance, Environmental Regulations, Environmental Laws, Case Law, Legal Writing, Legal Research, Law, Regulation, and Compliance, Labor Relations, Labor Compliance, Tax Laws, Mediation, Litigation and Civil Justice, Commercial Laws, Regulatory Compliance, Employee Relations, Contract Management, Governance

    ★ 4.8 (564) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    The University of Sydney

    Academic Skills for University Success: Capstone

    Skills you'll gain: Critical Thinking, Research, Problem Solving, Critical Thinking and Problem Solving, Oral Comprehension, Ethical Standards And Conduct, English Language, Research Methodologies, Verbal Communication Skills, Higher Education, Personal Integrity, Writing, Creative Problem-Solving, Research Reports, Brainstorming, Planning

    ★ 4.9 (1.9K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Manchester

    Introduction to Molecular Spectroscopy

    Skills you'll gain: Laboratory Experience, Analytical Testing, Analytical Chemistry, Biochemistry, Laboratory Techniques, Laboratory Procedures, Chemistry, Laboratory Equipment, Vibrations, electromagnetics, Physics, Systems Of Measurement, Structural Analysis

    ★ 4.7 (2.6K) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Michigan State University

    Developing An Entrepreneurial Mindset: First Step Towards Success

    Skills you'll gain: Entrepreneurship, Self-Starter, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, New Business Development, Business Development, Personal Attributes, Personal Development, Decision Making, Action Oriented, Overcoming Obstacles, Business

    ★ 4.5 (971) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…909192…454

In summary, here are 10 of our most popular market research courses

  • Customer Value in Pricing Strategy: University of Virginia
  • Fundamentals of Marketing Strategy: University of London
  • Mastering User Centric Design with Generative AI: Fractal Analytics
  • Principles of fMRI 1: Johns Hopkins University
  • Understanding Cancer Metastasis: Johns Hopkins University
  • Diseño de Experiencia del Usuario (UX) de Google: Google
  • IT Service Management Excellence – ITIL 4 Foundation Program: Packt
  • Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion: Georgia Institute of Technology
  • European Business Law: Doing Business in Europe: Lund University
  • Academic Skills for University Success: Capstone: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok