This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.
Status: Social Media
Social Media
Status: Budget Management
Budget Management
Beginner·Course·15 hours
Featured reviews
KB
5.0·Reviewed Mar 29, 2021
Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.
JV
5.0·Reviewed Jun 21, 2021
I loved this course. I really loved that last simulation game. Please make that kind of simulation games for more interactive learning and better understanding for us.
RT
5.0·Reviewed Jul 14, 2023
I couldn't emphasize how thorough and insightful yet simplified this course is. Kudos to the instructor, I have enjoyed and learnt a great deal from this course.
KD
5.0·Reviewed Jun 27, 2021
Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.
LS
4.0·Reviewed Apr 14, 2021
I really liked that it was ver informational and at the end you could pratice and review everything learned in the course, the project was very useful as well as the quiz.
MY
5.0·Reviewed Feb 5, 2025
That's Amazing. Everything is best with complete understanding theoretically as well as practically. In the End of this Course the practical Setup of campaign is amazing.
KB
5.0·Reviewed Aug 1, 2022
As someone with advanced knowledge of using Facebook ads Manager for years now, I was able to learn things from the course that I have not known of in the past. Great Course!!
FN
5.0·Reviewed Feb 10, 2021
The Course content has in-depth insights regarding the use of Facebook ads for advertisement. The instructor's guidance and ease of concept illustration have been helpful in the learning process.
SA
5.0·Reviewed Apr 6, 2023
An enlightening adventure into the world of digital advertising. I enjoyed working on the project and I'm eager to practice everything I have learnt. Thank you Coursera.
MM
5.0·Reviewed Jul 5, 2022
If you want to know about Meta Ads in details. This is the in-depth fundaments, that'll help you whether you want to do deep knowlege about Meta Ads. Trust me, Instructor is simply awesome.
KI
5.0·Reviewed Dec 27, 2022
very complex especially to first time learners but the explanation and examples and walkthroughs created by our instructors made the entire course fun and a bit easy.
JW
5.0·Reviewed Mar 1, 2022
This course is a great combination of theoretical plus hands on learning. I love how the instructor made the complex data and tech related concepts easy to understand. Thank you!
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D
Dave Singh
2.0
·Reviewed Dec 13, 2020
The course was very informative. There was no focus on A/B testing and how those features within facebook ads manager work. I was hoping to learn more about how I move on with what I learn from my new ads and audiences. For example - I've completed a new campaign and developed a custom audience. Now I have the results. Where to go from there? Sure we covered what some of the results might mean for certain ads. How do I continue to retarget and hone in on my audiences. That was not covered from what I understood.
A
Amit Kalia
5.0
·Reviewed Oct 19, 2021
Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.
M
Mohamad Elassal
5.0
·Reviewed Nov 29, 2020
Facebook Advertisement can be frustrating and complicating. I've been advertising on Facebook for 3 years but I never went into details. This course finally helped me to understand how to optimize my budget, how to read ads statistics, how to analyze ads results, and how to use them wisely in the future ads campaigns. Moreover, I wanted to say a special "thank you" to Daniel for being responsive to the students of this course on his page on Linkedin. I had several issues with Facebook Ads Manager Account and I tried everything I could. I even contacted Daniel and he helped me with some helpful links to Facebook support. My issue is not solved yet but now I know the reason of the issue. I highly recommend this course to anyone who is involved in online advertisement and digital marketing. This is truly the best and up to date course about SMM. Thank you Facebook and Coursera.
K
Kapardhi Dhavala
5.0
·Reviewed Jun 27, 2021
Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.
M
Mateusz Wójcik
1.0
·Reviewed Feb 5, 2024
Incredibly unprofessional, outdated, and scammy course. They are showing a lot of outdated features from 4 years back. 1/3 of the course is just talking the same all over again to generate more minutes and I guess get more money from Coursera or whoever is paying them for that. I am surprised that the meta authorized that scam. The cringy formula in the middle with that dude fake smiling during weird moments. Overall waste of time made by lazy people to get easy money (and I finished it all including the certificate). Oh, and they have even grammatical mistakes in tests XD.
F
frank ngugi
5.0
·Reviewed Feb 10, 2021
The Course content has in-depth insights regarding the use of Facebook ads for advertisement. The instructor's guidance and ease of concept illustration have been helpful in the learning process.
K
Khalid Chaudhari
4.0
·Reviewed Aug 27, 2021
This is a great course, content-wise...I deduct one star because of the shoddy transcript which is littered with errors and typos. The machine learning program that is analysing Daniel's voice is not doing its job. There are also typos in some of the quiz questions, which is a bit odd, because it can cause a learner to misunderstand the question and answer wrongly.
T
Tahmid Junaeed
5.0
·Reviewed Nov 4, 2022
very insightful course. You can learn practically how to run a Facebook Ad and all the problems and requirements around it. Would recommend to anyone who wants join the digital marketing community.
J
Janette Fuller
5.0
·Reviewed Dec 8, 2020
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
A
Aakash Mk
1.0
·Reviewed Mar 17, 2021
Just an overview course nothing special
B
Bishar Mohamed Ibrahim
5.0
·Reviewed Oct 23, 2021
The skills I have acquired throughout the course is superb and wonderful.
The instructor also demonstrated the concepts very well.
THANK YOU ALL
FACEBOOK, APTLY,COUSERA AND DANIEL KOB
K
Kim Black
5.0
·Reviewed Mar 29, 2021
Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.
N
Nasim Amjad
5.0
·Reviewed Dec 8, 2020
Amazing course! there have been discussed details on the Facebook advertisement and the instructor covered all the things about that.
C
Chelsea Peach Sun
3.0
·Reviewed Feb 25, 2023
Most of the part of this course is not updated, Facebook Ads Manager has changed a lot since this course was created.
A
Alessandro Puddu
5.0
·Reviewed May 25, 2021
In this foundational course, you will learn how to use Facebook Ads Manager. You will go from zero to to set up an Ad campaign in all its details.
The course is packed full with practical advice and walk-through examples.
It is suggested to follow and study previous courses as part of the the social media marketing certification.
M
Marcia Shury
5.0
·Reviewed Jan 2, 2021
Awesome course that takes into the backend and analytics of Facebook Advertising and how to make it work for your brand or your business
J
Jeremiah Wong
5.0
·Reviewed Nov 22, 2020
Very detailed and helpful course for our social media and digital marketing marketers. Highly recommended.
J
Jiemar James Tolitol
5.0
·Reviewed Nov 20, 2020
Great Course!!
C
Claire Wigmore
2.0
·Reviewed May 14, 2021
Found this one a bit long winded and dull. It is hard to understand a system without trying it.
