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IE Business School

Channel Management and Retailing

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Status: Consumer Behaviour
Status: Marketing Channel
BeginnerCourse9 hours

Featured reviews

CM

5.0Reviewed May 31, 2020

AMAZING COURSE FOR THOSE WHO WANTS TO UNDERSTAND DISTRIBUTION CHANNELS AND RETAILING PROCESS.

SM

4.0Reviewed Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

RR

5.0Reviewed Oct 13, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

HS

5.0Reviewed Jun 7, 2020

Amazing content, good instructor, fee grammatical errors in question otherwise excellent.

JG

4.0Reviewed Mar 25, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

HS

4.0Reviewed Jun 3, 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

AZ

5.0Reviewed Jan 28, 2021

Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.

SV

4.0Reviewed Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

VH

5.0Reviewed Jun 11, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

VS

5.0Reviewed Apr 17, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

SJ

5.0Reviewed Apr 27, 2020

The course was easy to understand and added to my knowledge on retail sector. I hope that it would come handy in my retail career. Thanks so much!

RS

5.0Reviewed Jun 19, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

All reviews

Showing: 20 of 205

Roy Redondo
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Reviewed Oct 13, 2020
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