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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.7
stars
250 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

MM

Feb 24, 2025

Course was intense but provided good insight into understanding the topic

MM

Sep 8, 2024

The information was clear and the flow was easy to understand

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51 - 59 of 59 Reviews for Customer Understanding and Digital Marketing Channels

By Marilyn M

•

Feb 24, 2025

Course was intense but provided good insight into understanding the topic

By Jade M

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Nov 6, 2024

Really enjoyed it. Very beginner friendly and I learned a lot.

By Robert p

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Jul 16, 2025

It's an indepth high overview of important concepts.

By neha s

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Apr 3, 2024

they are some typing mistakes . Please correct

By Trường T N

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Jun 8, 2025

Good knowledge for fundamental marketing

By Christo G

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Jul 9, 2024

Superb course

By Pankaj k J

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Dec 5, 2025

good

By bekzod j

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Mar 31, 2024

nice

By Boban C

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Jan 5, 2025

To much teorie. Nothing Practical. Sometimes they repeat the same lecture again and again