Back to Demand management: Breaking down today’s commercial silos
ESSEC Business School

Demand management: Breaking down today’s commercial silos

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.

Status: Data-Driven Decision-Making
Status: Return On Investment
Course14 hours

Featured reviews

MM

5.0Reviewed May 29, 2020

Wonderful course and very useful, it will help me in my career.

UC

5.0Reviewed Apr 27, 2023

Very crisp and to the point . Understanding becomes easy

MC

5.0Reviewed Nov 22, 2022

Many thanks to everyone concerned. Please, provide us with another one with more in depth content. thanks

TL

5.0Reviewed Oct 15, 2023

I have learned so much from the course. And all of the lessons are very useful.

KH

5.0Reviewed Oct 1, 2021

Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field. Thanks a lot. Wish you all the best.

AT

4.0Reviewed Feb 23, 2024

good but content should be updated...since it was created in 2014...

D

5.0Reviewed Apr 24, 2020

I like this course...... The Last evaluation is very important but bit difficult...

SR

5.0Reviewed Feb 19, 2019

This was fun and educational Thank you so much for putting this together

TH

5.0Reviewed Oct 9, 2025

Quality content on hotel forecast and revenue managment . customer centric and marketing. A huge content and lots of deep knolwedge. Not easy

CG

4.0Reviewed Feb 15, 2016

Felt a lot less like a commercial than those videos of the previous session.These presenters are much more conscious of how many hand gestures they use.Thanks.

AL

5.0Reviewed May 22, 2023

This course is really helpful for me since it gave deep insight about asset management, online marketing and how to generate demand

DP

4.0Reviewed Apr 3, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

All reviews

Showing: 20 of 67

Erica Arthur
5.0
Reviewed May 28, 2020
Angelina Alice Laurance
5.0
Reviewed May 22, 2023
Christos Kounnas
5.0
Reviewed Jan 27, 2021
michele franzon
4.0
Reviewed May 28, 2020
Neil Marcello
4.0
Reviewed Feb 24, 2019
Pedro Forti
5.0
Reviewed Apr 21, 2020
Isabel Eisenach
5.0
Reviewed May 26, 2016
Denarie Clement
5.0
Reviewed Jan 12, 2016
Chris Loredo
5.0
Reviewed Feb 15, 2019
Svetlana Gurevich
5.0
Reviewed Jan 26, 2019
Phoenix Elsakka
5.0
Reviewed Mar 11, 2023
Ibán Marrero Trujillo
5.0
Reviewed Jan 1, 2016
HUBAU Jean-Philippe
5.0
Reviewed Nov 3, 2016
Kim Hoan
5.0
Reviewed Oct 1, 2021
Thang Huynh
5.0
Reviewed Oct 9, 2025
Thomas Görblich
5.0
Reviewed Mar 7, 2016
Marcelo Caracciolo
5.0
Reviewed Nov 23, 2022
Ramona Stefan
5.0
Reviewed Mar 11, 2021
Caroline Rowe
5.0
Reviewed Dec 16, 2015
Emmanouil Frarakis
5.0
Reviewed Dec 19, 2023