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Back to Effective Sales – An Overview

Learner Reviews & Feedback for Effective Sales – An Overview by Fundação Instituto de Administração

4.5
stars
292 ratings

About the Course

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

Top reviews

AN

Nov 3, 2019

Instructors in videos are reading the script over a screen, that made it less efficient to transfer the information. I believe they should prepare and talk free like a live presentation. thanks

SS

Jan 24, 2019

Very cool course I enjoyed it and was able to use what i learnt in my job

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51 - 75 of 100 Reviews for Effective Sales – An Overview

By Julien C

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Apr 18, 2025

Well, it was good.

By Ramil N

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Dec 23, 2020

It was interesting

By Vinu p s

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Apr 16, 2020

very good course

By Magdy M

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Oct 9, 2025

Thanks Coursera

By Ifeoluwa M

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Nov 14, 2024

Very insightful

By NEZAR M N S

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Dec 15, 2022

V. Good course

By VIVEKANAND P

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Oct 17, 2020

NICE LEARNING

By Hiramanglem T

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Sep 13, 2020

its feel good

By Abdulrahman H A

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Jun 15, 2020

Wonderful and

By Nirmalkumar A

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Jul 4, 2019

Good learning

By Swanand G A

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Dec 17, 2024

Great course

By Amos I

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Oct 1, 2024

Great course

By Anas A

•

Mar 18, 2019

nice course

By Fabio d S D F

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Jun 30, 2020

Very Good!

By Cristiane A d O S

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Feb 3, 2018

Excellent!

By A.M C N A

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Jun 23, 2020

Excellent

By Duong T N H

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Mar 14, 2020

very good

By Fatima S F A S ( D - )

•

Oct 29, 2025

thanks

By علي ل خ

•

Sep 4, 2024

great

By Mohammad A R

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Apr 12, 2026

nice

By Rimba S B

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Jun 1, 2022

good

By Anamika

•

Sep 19, 2020

Nyc

By Avadhoot B

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Apr 8, 2026

no

By Angel R

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Sep 7, 2024

El tema en general es interesante y uno aprende nuevos conocimientos. Pero en el momento de la evaluaciones de las tareas pares, Nadie te lo evalúa, ningún compañero. Por lo que tu esfuerzo, lectura, tareas queda en la nada. Es muy frustrante y decepciona.

By Hermano H C d S

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Jul 21, 2020

The overview were good and i learned quite well, mainly from the interviews, listen their points and experiences is a difference, but i feel a little frustrated when i see the professors reading the texts, it's kind robotic.