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HEC Paris

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Status: Financial Analysis
Status: Entrepreneurship
BeginnerCourse19 hours

Featured reviews

TF

5.0Reviewed Apr 4, 2024

Nicely constructed and quite clear. I would have wished to have more time with interviews and business cases (interviews with some entrepreuneurs)

RR

5.0Reviewed May 26, 2020

fantastic course, i like its whole structure which is divided into short videos that never make it boring.

AF

5.0Reviewed Apr 30, 2020

Dear Ambroise Huret teacher, thank you for all these advices. If you continue teaching a class online, it would be a pleasure to participate to it.

MA

5.0Reviewed Jul 19, 2020

I recommend this course to everyone ,who has the vision for business, and those who want to learn more about the business world.

EB

5.0Reviewed Jun 22, 2019

The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!

AE

5.0Reviewed Jul 10, 2020

it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.

KH

5.0Reviewed Dec 20, 2018

It's been nice experience to begin studying entrepreneurship with Mr. Huret. Thank you for everything.

A

5.0Reviewed Aug 24, 2020

The course is tailored made for me. I enjoyed every segment of the course. Am grateful for the impactful knowledge.

HT

4.0Reviewed Apr 8, 2020

Very good overview of entrepreneurship. Real word advises are provided but not sure how to make them work!

AS

5.0Reviewed Jul 7, 2019

Structured, clear and understandable course that brings the knowledge and new ideas, as well as completes the existing knowledge and gives the new perspectives about certain subjects. Thank you

DS

4.0Reviewed Feb 6, 2019

This course is a good starting point for new entrepreneurs to learn about the entrepreneurial journey. Good tips and actionable advice is shared throughout the course

EJ

5.0Reviewed Jan 14, 2026

eally liked the course! It gave us a great overview of many different topics along the entrepreneurial journey

All reviews

Showing: 20 of 284

Aleksandra Tsyrlina
5.0
Reviewed Oct 5, 2018
Alexis Ferran
5.0
Reviewed Apr 30, 2020
Foad Pouraghajan
5.0
Reviewed Apr 7, 2020
Charlie Mayne
5.0
Reviewed Apr 17, 2020
Aliaksandr Slavik
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Reviewed Jul 7, 2019
Chuks-Osuji Chinonso
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5.0
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Deleted Account
5.0
Reviewed Jun 1, 2020
Luis Miguel Angel Rojas Coronado
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Reviewed Jun 22, 2019
Adnane Amghar
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Yusuf Tokdemir
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5.0
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Reviewed Jan 10, 2020
Zukisani Karabo Mabece
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Xiaoyu YANG
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Alexandre GAIDA
5.0
Reviewed Feb 5, 2018