Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
ESSEC Business School

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)

Status: Data-Driven Decision-Making
Status: Revenue Management
Course9 hours

Featured reviews

LC

5.0Reviewed Jun 17, 2020

Very thorough course on Revenue Management. Liked the structure of the course as well as the pace. A lot of content was explained in a short amount of time.

T

5.0Reviewed Mar 22, 2022

The video's helped the format of learning with the diagrams.I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .

JN

4.0Reviewed Apr 27, 2021

Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments

AE

5.0Reviewed Apr 17, 2020

The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.

MV

5.0Reviewed Aug 21, 2017

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

JT

5.0Reviewed Aug 2, 2019

I'd like more practice questions throughout the coursing understanding when it makes sense to Yield or lower rates. The final quiz was complicated to understand.

TP

5.0Reviewed Jul 8, 2019

It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me. Have a wonderful day ahead!

V

5.0Reviewed Sep 11, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

P

4.0Reviewed Apr 14, 2020

I would recommend that people take this series of courses, I definitely learned quite a bit from it, even though I have worked in the tourism industry for 20 plus years.

KO

4.0Reviewed Mar 10, 2021

Everything was able to connect deeply into my experience based knowledge to enhance better thinking towards hotel operation and finance. Thank you.

SG

5.0Reviewed Dec 26, 2018

The course is incredibly interesting, informative, and well paced. It would be good to have more practical examples in order to be better prepared for the end exam.

WA

5.0Reviewed Jan 24, 2020

Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.

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