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Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Status: Instagram
Status: Content Creation
BeginnerCourse12 hours

Featured reviews

CV

5.0Reviewed Dec 18, 2022

Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!

RR

5.0Reviewed Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

HH

4.0Reviewed Dec 14, 2020

I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.

PK

5.0Reviewed Dec 20, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

BK

4.0Reviewed Dec 26, 2022

Need print outs in resources of the info covered in the videos! (Not its captioning but like, when they put a hart up in the video, would be great if we could download those via the resources tab!)

KA

5.0Reviewed Nov 12, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

SJ

5.0Reviewed Feb 9, 2024

Highly recommend the Fundamentals of Social Media Advertising course! It's concise, engaging, and packed with practical insights. Perfect for beginners and seasoned marketers alike.

AR

5.0Reviewed Sep 15, 2022

I​ learned about the rules and ethics of socila media marketing from this course. This course primarily discusses the rules and privacy policies about the social media marketing world.

NA

5.0Reviewed Feb 4, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

JJ

5.0Reviewed Oct 31, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

PG

5.0Reviewed Jul 13, 2024

Mr. Daniel Kobe has really taught this course very well and effectively. The course is well designed and gives you the confidence to start will Social Media Advertising today itself.

JI

5.0Reviewed Oct 16, 2020

The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

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