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Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Status: Target Audience
Status: Brand Management
BeginnerCourse12 hours

Featured reviews

PK

5.0Reviewed Dec 20, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

RR

5.0Reviewed Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

BK

4.0Reviewed Dec 26, 2022

Need print outs in resources of the info covered in the videos! (Not its captioning but like, when they put a hart up in the video, would be great if we could download those via the resources tab!)

JJ

5.0Reviewed Oct 31, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

HH

4.0Reviewed Dec 14, 2020

I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.

AR

5.0Reviewed Sep 15, 2022

I​ learned about the rules and ethics of socila media marketing from this course. This course primarily discusses the rules and privacy policies about the social media marketing world.

GM

5.0Reviewed Oct 26, 2023

i thoroughly enjoyed it. it didn't feel like it dragged on like the previous courses, I liked that the videos were short and straight to the point. it wasn't an overload of information

MB

5.0Reviewed Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

NI

5.0Reviewed Feb 23, 2021

Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.-Nicol

SJ

5.0Reviewed Feb 9, 2024

Highly recommend the Fundamentals of Social Media Advertising course! It's concise, engaging, and packed with practical insights. Perfect for beginners and seasoned marketers alike.

JC

5.0Reviewed Feb 9, 2022

T​hanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..

LG

5.0Reviewed Apr 5, 2021

This course was so useful, I learned what is advertising and how to do it in different platforms, also I learned some rules about advertising in the world.Thank you very much

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