This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your content on social media to iterate and optimize the performance • Create a content calendar for your social media presence • Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
TM
Comprehensive, clear, thorough, all around has been an EXCELLENT learning experience. I feel ready and fully equipped with the tools, knowledge, and excitement for my business. Thank you!
HA
Coursera is a globally recognized platform that supports keen learners who want to grow their careers with thousands of courses with advanced learning skills. Love to be the part of Coursera.
GZ
I liked the teacher of the course ! Her voice, accent, intonation were clear. She is the best speaker that I have seen so far. Thanks for such insightful course!!!! I already recommended on Linkedln.
AQ
I really enjoy Anka Audenaert teaching style. She's knowledgeable, intelligent, and her courses aren't dry! And most importantly, she keeps things fun! I look forward to her courses! Thanks, Anka.
AP
It really helps in gaining knowledge about how Social Media works and how it can be useful to established your or any Business on it efficiently. Such a great experience by having it. Thank You
GK
It was really good. I like all the content and how it was described. It gives all answers to all the questions of how a social media platform is managed. The content calendar was really helpful.
NB
I d like to thank the Institute Coursera for its generosity and also would like to thank the instructor, Dr.Anke, for her effort and her kindness.I love you Coursera, you are my hero.Warm Regards.
AW
Amazing instructor , I am in the third week for the course but I didn't imagine that I can progress in an online course that much but this is because the great content and the amazing instructor.
GD
I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.
AI
i love this course, it is really a great social media managemnet course. i learnt alot through this course. it have all the necessory information we need to learn as a social media manager.
AM
I am so glad that I enrolled in this certification. I learnt so many new things and I really like the instructor's teaching style. I can't wait to begin the next course in this certification.
OO
Very nice course for me. I learned a whole lot. It was indeed an eye opener. I can't wait to explore what I've learned and I'll always come back to watch these videos if I get stuck at any point
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This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
Suitable for beginners. You will learn a lot from this course. The post quiz to evaluate your learning is appropriate and challenging. I would definitely recommend this course to anyone interested.
I liked the teacher of the course ! Her voice, accent, intonation were clear. She is the best speaker that I have seen so far. Thanks for such insightful course!!!! I already recommended on Linkedln.
The course was very valuable to me. Anke makes it look simple and was very encouraging. I like her presentation of various tools and her simple explanations of concepts that I was unfamiliar with.
You get what you pay for. But depending on your privilege some pay more than others.
It is fairly priced for me but I encountered several technical issues and a lacking fair academic code of conduct with this course. Text boxes like these are not optimised for the smartphone app, in particular, I use the coursera app from Google Play for my Google Pixel. That means people can only access courses like these if they have access to a computer as it simply cannot be completed by smartphone. I understand this is not Facebook's domain but as a resident educator they have a lot of resources and power to work with Coursera to benefit everyone. They can easily improve app optimization for smartphone UX as Facebook are literally industry leaders and a larger company than Coursera. Secondly, there are far too many loopholes in this course which tarnish its reputability as a genuine certificate. I have done other Coursera courses via real education institutions such as Macquarie University with their Big History course and others which rarely, if ever rely on Peer-reviewing. There is nothing wrong with peer-reviewed assessments however this gave me the impression that Facebook's team on this is either a tiny bit lazy or very greedy and clearly don't want to hire an extra person who can review the assessments or even build a program to detect some correct responses to help offload the work. Given Facebook's groundbreaking history with this type of technology I find it ludicrous to be confronted with how little effort went into cordinating this course - instead just leave it up to random people, some who barely speak English to review other's work. If people speak other languages they deserve more support and tools within the course so they can easily translate the work if they absolutley must be forced to review work they may not totally understand. It is embarassing and degrading for them and us, receiving work to score in a language you struggle with and recieving a poor fail grade for something that was objectively deserving of a passing grade is just wrong. If facebook or coursera cannot cater to people with ESL or minimal English then they need to stop enticing less priviliged people with this course and simply state that it is only for English speakers. I feel for those in less developed countries who took this course (the whole course certificate, not just 2/5 of this unit where I am making the review) who are adjustdely paying a lot more compared to someone like me from a Western country. Yeah if you're a corpo drone reading this I know you will say "but the price is obviously the same for everyone, you pay $63 per month in your currency and others pay an equal amount in their currency". Yeah of course I understand that but do you realise how predatory this is for people really struggling with the language this is based on if they clearly do not speak it fluently, and how much longer it would take them to finish learning different components of the course compared to someone like me who easily glides through the content in about 5 hours for a whole unit. That means they are paying more per month because it literally takes them longer to figure it out. Extremely unethical and makes me distrust Facebook even more than I already did before signing up to this course. I am going to guess it takes a student/customer probably a year or two if they have no English. So yeah, other than the $63 per month I can easily fork out as a native English speaker from Australia,and coupled with the potential I have to finish this unit far quicker than the average coursera member (I am guessing I will be done with every class in less than 2 months meaning I will only $126 before getting my certificate... I really just want to reiterate how frustrating and embarassing these discussion forums are when most people can barely comprehend or have the knowledge or resources to use simple, free ranslation tools like Google Translate, and having my hard work poorly judged by them. It is not their fault. They are just trying to get ahead in life by being certified for the industry. Once again, severely dissapointed with Facebook and cannot wait until someone more ethical and with common sense topples their unfair monopoly of the industry. Facebook would never hire someone like me because I have too much heart and I am not a robot. Thanks for the certificate, I will be sure to make it sound far better than it actually is for employers so I get a decent job. Way too much effort of dealing with people who don't understand you for what it was worth. The content was very easy though, it was second nature to me anyway. Even though there is hardly anyway to prove that since people can just re-do the quizzes until they get a passing grade. LOL if only he real world worked like that and prestigious universities just let you take exams over and over again until you guess right. If only real universities scammed more third world students of their money by enticing fake opportunities of employment. They haven't a hope in hell and I truly feel sorry for each one of them who took this course.
I really enjoyed the course, a great pace, explanation, and exercise. The spreadsheet though... gosh, that's a bit difficult to read. I understand but hard to read, especially for the final exam.
Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤
Worst tests and assignments ever. Too simple and without any utility with the course goals.
Save your time and money, you can find the same and even better information for free on Youtube.
I have been waiting 3 weeks for my grade and I have not yet received it. I have been delayed in receiving my certificate.
Expected much more content about Social media in it.
Loved all the information that was provided in this course. I'm a visual person, so I love the fact that we get to practice what we learn as we go. Makes things much clearer. Thank you!
Garbage useless waste of time
I really loved the final test for this course since it's very hands-on and required us to use our theoretical knowledge and skills onto the content given to be able to answer the questions.
The lecturer is very good at articulating the subject matter as well as the team made visually attractive content. I recommend everyone to take this course since the course gives you practical skills.
I love the instructor! Her voice is clear and soothing, her accent and intonation is interesting and everything that came out of her mouth just stays in my brain. The classes were never boring and as a non-native English speaker, I don't even have the need to turn on the subtitle. She is the best speaker that I have seen so far. The course-mates are all helpful and I like the hands on experiences and discussions. I definitely benefited from this course.
The class is great, but there is something wrong with the certificate 'FACEBOOK' logo.
Easy to go through, but it’s also very thorough. When they told you they’re going to get you ready for an entry level job in social media management, they meant it. You’ll find all the things you need to further your social media management skills. The outputs every week are good for practice too and the lectures are structured well. 10/10 would recommend for beginners.
Part 2 it's fundamental for the main goal in this journey as Social Media Marketing Professional.
I'm learning quickly because the instructor is great. I can't wait to continue with the next course.
I am a professional digital marketer and have my own agency. I took this course to refresh my knowledge and get more in depth insights from facebook itself.
habian videos sin subtitulos, y el calendario me parecio mal explicado y dificil de comprender,un poco tedioso 50% de la informacion es util