Back to Strategic management: Be competitive
Macquarie University

Strategic management: Be competitive

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

Status: Value Propositions
Status: Growth Strategies
BeginnerCourse21 hours

Featured reviews

WY

5.0Reviewed Jan 14, 2021

All videos are streamlined and easy to understand. Speed of talking is just nice.

IH

5.0Reviewed Jan 26, 2023

great course. easy to understand and emphasize on the importance of strategic management

JQ

5.0Reviewed Aug 7, 2022

Excellent course - I like the way the course is taught, combining lecture with real world examples.

PP

5.0Reviewed Apr 24, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

JW

5.0Reviewed Jul 16, 2020

This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications

DD

5.0Reviewed Jan 8, 2022

Great course on Strategy Management, briefly argues - how to interpret different companies and what products they offer and how to implement the best strategies for sustainability and growth.

SS

5.0Reviewed Mar 2, 2021

This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning. Thank you Professor....

JN

5.0Reviewed Jul 13, 2020

I love how this course expanded my horizons on the area of strategic management and innovation thinking.

VT

4.0Reviewed Jan 8, 2021

Some of the spelling in the course are incorrect. Please check. Overall good course.

YM

5.0Reviewed Jan 15, 2021

Part of my MBA subject. This course gave me an insight of strategy management

VB

5.0Reviewed Jan 21, 2021

Well presented and relatively easy to understand the concepts. Suggested reference materials are excellent readings for context.

PM

5.0Reviewed Nov 3, 2020

VERY INFORMATIVE AND SKILLFUL COURSE. THE INSTRUCTOR IS A WORLD CLASS PROFESSOR IN THE FIELD OF STRATEGY. THANK YOU

All reviews

Showing: 20 of 73

Mudasir Chaudhry
5.0
Reviewed Jan 16, 2020
Thihan Htut
5.0
Reviewed Oct 11, 2022
Sanju Shiwangana
5.0
Reviewed Mar 2, 2021
Nicola Dorrington
3.0
Reviewed May 30, 2020
Tiruna Rajan
5.0
Reviewed Jan 3, 2022
Pradeep Kumar Vasan a/l K. S. Vasan
5.0
Reviewed Jan 16, 2021
Michelle Su
5.0
Reviewed Jan 16, 2021
Nasir Karmiani
5.0
Reviewed Nov 13, 2021
Jafed Encinas Garcia
5.0
Reviewed Jul 6, 2019
Dhinesh A D
5.0
Reviewed Jan 8, 2022
Jolene Wong
5.0
Reviewed Jul 16, 2020
Bernard De Villepin
5.0
Reviewed Oct 7, 2019
Eduardo Gil Bartolozzi
5.0
Reviewed Jul 28, 2021
Venkatagiri A/L R. Balakrishnan
5.0
Reviewed Jan 21, 2021
HARESH PERSAATH A/L SELVAKUMARAN
5.0
Reviewed Feb 1, 2021
V TEJASH KUMAR
5.0
Reviewed May 8, 2020
Paul Mitau
5.0
Reviewed Nov 4, 2020
PP Prasad
5.0
Reviewed Apr 24, 2020
Jude Nadales
5.0
Reviewed Jul 14, 2020
Joseph De Quinque
5.0
Reviewed Aug 7, 2022