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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,874 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

EN

May 29, 2023

This course has provided me with the best of Email Marketing and I will recommend everyone who has interest in email marketing to grab this opportunity of learning and getting more skills.

AY

Nov 8, 2022

It was hard learning qualitative information compared to metrics and anything quantitative. I felt like I found something I am not strong at which means I know what I can improve on.

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351 - 375 of 617 Reviews for Think Outside the Inbox: Email Marketing

By Babar A

•

Sep 2, 2023

thank for this platform

By Aditi U

•

Mar 12, 2026

SUCH A NICE EXPERIENCE

By Luma P

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Sep 4, 2023

thanks great learning

By Desiree J

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Jul 15, 2023

I loved thus course!!!

By Mercy J k

•

Jun 10, 2023

good and knowledgeable

By Haroon A

•

Mar 7, 2023

Great learning journey

By Melina T

•

Jun 16, 2022

Excellent Information!

By Dr H

•

Oct 9, 2024

it was a great course

By Paulo R M B

•

May 14, 2024

Excelente aprendizado

By HIRUT D

•

Mar 3, 2023

awesome learning path

By KAUSHIKKUMAR R D

•

Nov 2, 2022

Wonderfully elaborate

By Ankur S

•

Mar 8, 2026

Best one on coursera

By Mayowa J

•

Oct 24, 2024

Favourite one so far

By Matematika H

•

Aug 6, 2024

Bagus dan bermanfaat

By Meemanage M S P

•

Nov 12, 2023

Thank You so much...

By Sana A

•

May 23, 2023

Incredible learning!

By WENYA S

•

Jan 16, 2023

干货满满，实践和理论结合，非常棒的课程。

By Muhammad D

•

Nov 3, 2022

Really Appreciative.

By M T

•

Sep 15, 2025

Excellent Knowledge

By Kouassi J K

•

Mar 13, 2025

ça été intéressant.

By LINA O

•

Jul 25, 2024

Amazing. must take!

By Will

•

Aug 5, 2023

very crucial course

By OYEBIYI P

•

Nov 4, 2022

very understandable

By Ludwe T

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Sep 19, 2022

learnt quite a lot

By Ileana A

•

Aug 1, 2022

Professor was great