The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
TT
As an attorney who is trying to switch specialties, this course was great at introducing concepts that are essential to trademark law.
SC
It was an amazing experience attending lectures and undergoing the course.
RM
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
MD
IT was really excellent, a mix of practical and theoretical concepts.
SM
Really testing of your bounds of knowledge. I’m glad I took it up
KK
Outstanding, the Professor Course Materials and everything surrounding it
IG
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
IT
This was an amazing course!! The reading material was particularly exceptional. The instructor, very clear and easy to understand.
RZ
Excellent course. Laid out in clear and easy to understand format. Great practical examples described along the way.
CH
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
RR
This is an excellent course which organized properly.
HS
I'm an university student. I would like to take this opportunity to thank the lecturer, University and Coursera. This course is amazing.
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A practical, must-take course for potential and current business owners. This trademark law class was concise and riddled with practical tips, offering a solid foundation to better think about trademark strategy.
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
This course is very well structured, understandable and well documented.
I am a master's student in Paris and I am delighted to improve my knowledge of law and English.
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
This was an amazing course!! The reading material was particularly exceptional. The instructor, very clear and easy to understand.
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
Excellent course, well-explained, I highly recommend it!
perfect
It's such an amazing course. It skillfully balances the academia part of it with its virtual mode of delivery. The basics of trademarks are bound to be cleared up after this course. I wouldn't say only law students are the ones to be benefited from it, its suitable for any one who has a thirst for knowledge.
I found the materials to be easy to understand. I appreciated the multiple ways information was passed. I enjoyed the final. I found it to bring the entire curriculum together for me. I would recommend this course to anyone in business and marketing wanting to understand trademark strategies.
I
really liked this course. It packed a lot of the nuts and bolts of trademark law in, and still looked at the “big picture.” The readings and real-life examples were interesting and sometimes entertaining. I honestly did not know trademarks had that much substance.
The very informative course for trademark law, and how to grant it and its process everything is in this simple course, must recommend to anyone who want know about how trademark works. And excellent course instructor ! Happy to accomplish specialization :)
Amazing course! The explanation of the subjects is really engaging so you are not distracted and the additional information helps you to understand better the videos.
This is a great course for anyone who wants to learn about trademarks. The course provides not only theoretical lectures but also practical examples.
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
I'm an university student. I would like to take this opportunity to thank the lecturer, University and Coursera. This course is amazing.
As an attorney who is trying to switch specialties, this course was great at introducing concepts that are essential to trademark law.
Excelente curso al igual que los anteriores , la ultima Evaluación es un poco engorrosa pero tiene información muy valiosa en general.
Excellent course. Laid out in clear and easy to understand format. Great practical examples described along the way.