Name: Introduction to Marketing
Brand: University of Pennsylvania
Availability: OnlineOnly
Rating: 4.8 (2557 reviews)

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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8

stars

13,435 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

Mar 27, 2019

Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.

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2551 - 2557 of 2,557 Reviews for Introduction to Marketing

By Kamila I

•

Aug 16, 2016

I was dissapointed by the fact that I cannot attempt quizes before paying. I intended to pass the course and buy a certificate when I'd find a payed job. But when I do it, I'll have to watch all the videos once again to pass the quizes. Besides this, the lecturers spoke a bit fast and not all the structures they told about were visualized.