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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,435 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

MB

Mar 27, 2019

Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.

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2051 - 2075 of 2,557 Reviews for Introduction to Marketing

By Vinicius D S B

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Sep 4, 2016

Great

By Fernanda G

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Apr 13, 2016

great

By Deleted A

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Dec 8, 2015

thanx

By PANAGIOTIS M

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Dec 20, 2025

nice

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Nov 8, 2025

NICE

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Nov 6, 2025

شكرا

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Oct 25, 2025

GOOD

By Marie l c

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Oct 10, 2025

Bien

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Aug 15, 2025

Good

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Apr 23, 2025

nice

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Apr 23, 2025

Good

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Mar 13, 2025

good

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Dec 29, 2024

nice

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Nov 14, 2024

nice

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Aug 20, 2024

good

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Aug 4, 2024

good

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Jul 22, 2024

nice

By Asta D

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Apr 30, 2023

good

By KISHANTH B Y

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Jun 17, 2022

good

By Maria E

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Jun 8, 2022

amei

By Tapas D

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May 14, 2022

good

By Hamid g k

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Nov 7, 2021

nice

By Tanvie S

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Jul 9, 2021

Good

By Karima c

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May 14, 2021

good

By GUO N

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Mar 25, 2021

good