Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

John Wiley & Sons
Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Agile Methodology, New Product Development, Performance Measurement, Web Analytics, Product Marketing, User Feedback, Business Operations
Intermediate · Course · 3 - 6 Months

Zoho Corporation
Skills you'll gain: Account Management, Upselling, Cross Selling, Prioritization, General Sales Practices, Customer Relationship Management (CRM) Software, Sales, Customer Relationship Management, Sales Development, Sales Management, Sales Process, Prospecting and Qualification, Customer Retention, New Business Development, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Process Flow Diagrams, Target Audience, Process Design, Diagram Design, Data Visualization, User Accounts, Business Process, Graphic Design, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Loyalty, Data Presentation, Data Storytelling, Marketing Design, Marketing Management, Market Share, Data-Driven Decision-Making, Marketing, Visual Design, Customer Insights, Presentations, Data-Driven Marketing, Asset Management, Health Equity, Health Promotion
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Tableau Software, Business Intelligence, Data Storytelling, Business Analytics, Data Modeling, Data Visualization Software, Dashboard, Interactive Data Visualization, Dashboard Creation, Data-Driven Decision-Making, Data Wrangling, Data Cleansing, Data Preprocessing, Data Transformation, Extract, Transform, Load, Data Integration, Exploratory Data Analysis, Self Service Technologies, Correlation Analysis
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Bayesian Statistics, Data-Driven Decision-Making, Statistical Modeling, Predictive Analytics, Predictive Modeling, Applied Machine Learning, Markov Model, Statistical Methods, Data Science, Health Informatics, Statistical Inference, Statistical Machine Learning, Statistical Programming, Regression Analysis, Statistical Analysis, Machine Learning, Machine Learning Algorithms, Python Programming, Probability Distribution, Computational Thinking
Intermediate · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Statistical Visualization, Graphing, Data Analysis, Graphic and Visual Design, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Interaction Design, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Applied Behavior Analysis, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Behavior Management, Community Outreach, Behavioral Management, Product Management, Digital Marketing
Beginner · Course · 1 - 3 Months
Rice University
Skills you'll gain: Microsoft Excel, Graphing, Plot (Graphics), Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Analysis Software, Data Import/Export, Data Literacy, Scatter Plots, Histogram, Data Manipulation, Data Management, Editing
Mixed · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Regional Sales, Relationship Building, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Language Interpretation, Translation, and Studies, Business Research, Cultural Sensitivity, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Robotics, Internet Of Things, Robotic Process Automation, Automation, Emerging Technologies, Petroleum Industry, Data Ethics, Manufacturing and Production, Healthcare 5.0, Oil and Gas, Artificial Intelligence, Big Data, Data Capture, Control Systems, Cybersecurity, Electronic Components
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Interactive Data Visualization, Dashboard Creation, Dashboard, Data Visualization Software, Data Presentation, Exploratory Data Analysis, Data Access, Data Analysis, Analysis, Google Cloud Platform, Data Management
Beginner · Project · Less Than 2 Hours