Machine learning is an exciting field and a subset of artificial intelligence. Use this guide to discover more about real-world applications and the three types of machine learning you should know.
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Machine learning (ML) is a specific type of artificial intelligence (AI). This exciting field is the driving power behind many modern technologies, including image recognition and self-driving cars [1].
The global machine learning market is predicted to grow from $65.28 billion USD in 2026 to $432.63 billion USD by 2034, according to Fortune Business Insights. This rapid growth means there is plenty of opportunity to dive into a career in machine learning [2].
When you decide to start the journey into machine learning, you should know three main types of machine learning. Read on to learn more.
This branch of AI focuses on using data and algorithms to mimic human learning, allowing machines to improve over time, as they become increasingly accurate when making predictions, classifications, or uncovering data-driven insights.
Arthur Samuel created the term "machine learning" in his research in the early 1960s. That research was based on the checkers game that Robert Nealy played against an IBM 7094 computer and lost. Although this is minor compared to what machines can do today, it was a groundbreaking milestone at the time.
Machine learning is already used around us, and you may need to realise how it impacts your life. Here are a few ways it's used that you should know [4]:
Social media features: Social media platforms integrate machine learning algorithms to help deliver personalised experiences to you. Facebook notes your activities, including your comments, likes, and time spent on different types of content. The algorithm learns from your activity and makes pages and friend suggestions tailored to you.
Virtual assistants: Apple's Siri and Amazon's Alexa are popular options if you're looking for a virtual personal assistant. These virtual assistants can search for flights, check your schedule, set alarms, and more. Machine learning is a key component of them, as they collect information and refine it each time you interact with them. The machine can then use that data to give results that best match your preferences.
Shopping recommendations: Popular among e-commerce websites, product recommendations are a common machine learning application. It lets these sites track your behaviour based on your searches, previous purchases, and shopping cart history to make suggestions and recommendations about products you may be interested in.
Image recognition: This complex technology is cropping up in various fields. You've probably seen this daily while uploading a photo to your social media platform. When you tag someone in an image, the platform recognises them. It can also be transformative for identifying potential threats or criminals, unlocking phones and mobile devices, and finding missing persons.
Machine learning involves showing a large volume of data to a machine to learn, make predictions, find patterns, or classify data. The three machine learning types are supervised, unsupervised, and reinforcement learning [5].
This type of machine learning feeds historical input and output data in machine learning algorithms, with processing between each input/output pair that allows the algorithm to shift the model to create outputs as closely aligned with the desired result. Common algorithms used during supervised learning include neural networks, decision trees, linear regression, and support vector machines.
This machine learning type got its name because the machine is "supervised" while learning, which means you’re feeding the algorithm information to help it learn. The outcome you provide the machine is labelled data, and the rest of the information you give is used as input features.
For example, suppose you were trying to learn about the relationships between loan defaults and borrower information. In that case, you might provide the machine with 500 cases of customers who defaulted on their loans and another 500 who didn't. The labelled data "supervises" the machine to determine your desired information.
Supervised learning is effective for various business purposes, including sales forecasting, inventory optimisation, and fraud detection. Some examples of use cases include:
Predicting real estate prices
Classifying whether bank transactions are fraudulent or not
Finding disease risk factors
Determining whether loan applicants are low-risk or high-risk
Predicting the failure of industrial equipment's mechanical parts
While supervised learning requires users to help the machine, unsupervised learning doesn't use the same labelled training sets and data. Instead, the machine looks for less obvious patterns in the data. This machine learning type is very helpful when you must identify patterns and use data to make decisions. Common algorithms used in unsupervised learning include Hidden
Markov models, k-means, hierarchical clustering, and Gaussian mixture models.
Using the example from supervised learning, let's say you didn't know which customers did or didn't default on loans. Instead, you'd provide the machine with borrower information, and it would look for patterns between borrowers before grouping them into several clusters.
This type of machine learning is widely used to create predictive models. Common applications also include clustering, which creates a model that groups objects based on specific properties, and association, which identifies the rules between the clusters. A few examples of use cases include:
Creating customer groups based on purchase behaviour
Grouping inventory according to sales and/or manufacturing metrics
Pinpointing associations in customer data (for example, customers who buy a specific style of handbag might be interested in a specific style of shoe)
Reinforcement learning is the closest machine learning type to how humans learn. The algorithm or agent learns by interacting with its environment and getting a positive or negative reward. Common algorithms include temporal difference, deep adversarial networks, and Q-learning.
Returning to the bank loan customer example, you might use a reinforcement learning algorithm to examine customer information. If the algorithm classifies them as high-risk and they default, the algorithm gets a positive reward. If they don't default, the algorithm gets a negative reward. Ultimately, both instances help the machine learn by better understanding the problem and environment.
Reinforcement learning is applicable in areas capable of being fully simulated that are either stationary or have large volumes of relevant data. Because this type of machine learning requires less management than supervised learning, it’s viewed as easier to work with when dealing with unlabelled data sets. Practical applications for this type of machine learning are still emerging. Some examples of uses include:
Teaching cars to park themselves and drive autonomously
Dynamically controlling traffic lights to reduce traffic jams
Training robots to learn policies using raw video images as input that they can use to replicate the actions they see
Machine learning is an in-demand field that lends itself to several possible career paths, including:
Machine learning engineer: You can work on machine learning projects and create and manage platforms in this role.
Average base pay: ₹8,00,000 [6]
Data scientist: In this role, you can use a combination of machine learning and predictive analytics to collect, analyse, and interpret data.
Average base pay: ₹12,00,000 [7]
Business intelligence developer: In this role, you’ll analyse data to gather insight into business and market trends.
Average base pay: ₹7,00,000 [8]
All salary information is the annual average base pay in India as of July 2026, according to Glassdoor.
Most employers look for a combination of education and experience. Here are three common ways to set yourself on the path to the job you want:
Start your career path with a bachelor's degree in data science, computer programming, computer science, or a related field. Machine learning is an advanced field, and employers tend to hire candidates with at least a bachelor's degree. You may need a master's or PhD to qualify for some positions.
Try to land an internship or entry-level position in machine learning-related roles in software development, software engineering, data engineering, or data science.
Consider earning a master's degree or brushing up on your skills with a professional certificate. Many employers prefer to hire machine learning professionals with advanced degrees in software engineering, computer science, machine learning, or AI.
Learn the fundamentals of machine learning with Stanford’s popular Supervised Machine Learning: Regression and Classification course, or develop the skills needed to build and train deep neural networks with the Deep Learning Specialization from DeepLearning.AI. If you’re serious about a career in machine learning, explore how a data science degree could unlock new opportunities.
AWS. "What’s the Difference Between AI and Machine Learning?, https://aws.amazon.com/compare/the-difference-between-artificial-intelligence-and-machine-learning/." Accessed 28 July 2026.
Fortune Business Insights. "Machine Learning (ML) Market Size, Share & Industry Analysis, By Enterprise Type (Small & Mid-sized Enterprises (SMEs) and Large Enterprises), By Deployment (Cloud and On-premise), By End-Use Industry (Healthcare, Retail, IT and Telecommunication, BFSI, Automotive and Transportation, Advertising and Media, Manufacturing, and Others), and Regional Forecast, 2026-2034, https://www.fortunebusinessinsights.com/machine-learning-market-102226/." Accessed 28 July 2026.
IBM. "The games that helped AI evolve, https://www.ibm.com/history/early-games/." Accessed 28 July 2026.
IBM. "10 everyday machine learning use cases, https://www.ibm.com/think/topics/machine-learning-use-cases/." Accessed 28 July 2026.
IBM. "Five machine learning types to know, https://www.ibm.com/think/topics/machine-learning-types/." Accessed 28 July 2026.
Glassdoor. "Machine Learning Engineer salaries in India, https://www.glassdoor.co.in/Salaries/india-machine-learning-engineer-salary-SRCH_IL.0,5_IN115_KO6,31.htm/." Accessed 28 July 2026.
Glassdoor. "Data Scientist salaries in India, https://www.glassdoor.co.in/Salaries/india-data-scientist-salary-SRCH_IL.0,5_IN115_KO6,20.htm." Accessed 28 July 2026.
Glassdoor. "Business Intelligence Developer salaries in India, https://www.glassdoor.co.in/Salaries/india-business-intelligence-developer-salary-SRCH_IL.0,5_IN115_KO6,37.htm/." Accessed 28 July 2026.
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