Back to Business Metrics for Data-Driven Companies
Duke University

Business Metrics for Data-Driven Companies

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Status: Digital Transformation
Status: Web Analytics
Course8 hours

Featured reviews

JN

5.0Reviewed Apr 26, 2020

Great introduction and foundation on how to think about and conceptualize business metrics. I really needed this and it helps when thinking about what metrics would be useful for where I work.

JJ

5.0Reviewed Feb 27, 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.

JH

5.0Reviewed Jun 14, 2018

I very much enjoyed this course, which helped me build the knowledge foundation of business metrics and other basics. The capstone is very helpful for me to have a taste of business case analytics.

SM

5.0Reviewed Jan 14, 2018

Superb insight gains from the world of analytical. Course have advance my skill in incredible 4 weeks of time. Great work from Duke University. Special thanks to Daniel Egger & Jana Schaich Borg.

DG

5.0Reviewed Aug 20, 2017

This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.

HQ

5.0Reviewed Oct 2, 2020

Very interesting course! I learnt a lot about business metrics. Things I didn't known. Now I am able to understand better the business strategies. Practical. Easy to follow and very well explained!

HP

5.0Reviewed Feb 25, 2016

One of the best courses I've taken through Coursera, but also one of the most enjoyed courses. I'd recommend this course for those interested in learning business metrics and business analysis.

TU

5.0Reviewed Jul 11, 2020

"Business Metrics for Data Driven Companies" is a perfect course to start off with. The basic concepts are very well explained with great examples. I thoroughly enjoyed this course. Thank You!

TS

5.0Reviewed Jan 22, 2021

Though this course I have learned a lot about Business Metrics, and key function of Business analysis role etc.It is very good introduction for the specialization of Analytic Techniques for Business.

SK

4.0Reviewed Feb 25, 2017

I love Dr. Egger's way of teaching, however the videos could use some updates. There are errors that were pointed out 5 years ago on the message board, but they have still not been corrected.

CA

5.0Reviewed Jul 29, 2020

The course teaching was thorough. Thanks to Daniel Egger for his professionalism. I have increased my knowledge over 90% on business metrics. Thanks to Duke and coursera for the opportunity.

MB

5.0Reviewed Oct 21, 2024

This was really so much fun. The slides and format are exceptional. I'm so highly engaged in this learning experience, it's great to learn from people who are genuinely thrilled by the work they do.

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