The Expert Academy

B2B Sales: Deal Closing And Customer Retention

The Expert Academy

B2B Sales: Deal Closing And Customer Retention

The Expert Academy

Instructor: The Expert Academy

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply proven techniques for closing sales conversations with confidence.

  • Use coaching, challenge and questioning techniques to improve sales performance.

  • Apply CRM and customer experience strategies to strengthen loyalty

  • Create clear post-close steps that support retention and long-term value.

Details to know

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Recently updated!

August 2026

Assessments

9 assignments

Taught in English

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This course is part of the B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

This module develops practical closing skills that help learners guide sales conversations towards a clear commitment. Learners explore proven techniques for building confidence, recognising buying signals, handling hesitation and asking for the sale professionally. The module provides a strong foundation for closing deals without relying on pressure or aggressive tactics.

What's included

15 videos1 reading2 assignments

This module explores advanced sales performance techniques that help learners coach themselves and others towards stronger results. Learners examine coaching-led improvement, challenge buyer thinking and close with greater strategic intent. The module strengthens the learner’s ability to guide final-stage conversations, ask better questions and create more confident deal progression.

What's included

7 videos2 readings2 assignments

This module introduces CRM strategies that help learners manage customer relationships more effectively before and during the sales process. Learners explore how CRM systems support communication, customer insight, sales visibility and loyalty-building. The module connects deal closing with relationship management so learners can maintain momentum and deliver a more consistent customer experience.

What's included

17 videos15 readings2 assignments

This module focuses on customer-centric selling as a route to retention, loyalty and growth. Learners explore how to understand customer needs, create long-term value and strengthen relationships beyond the initial sale. The module supports this course by helping learners move from closing individual deals to building sustainable customer growth.

What's included

6 videos3 readings2 assignments

This short text-based bridge module helps learners connect closing with what happens next. Learners examine how to confirm deal commitments, agree on next steps and hand over key information so the customer feels confident after the sale. The module keeps the focus practical and concise by turning agreement into a clear post-close action plan

What's included

5 readings1 assignment

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Instructor

The Expert Academy
The Expert Academy
24 Courses1,737 learners

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