Al completar este curso de Behavioral Design, los estudiantes adquirirán las habilidades para comprender y aplicar teorías económicas y psicológicas que influyen en la toma de decisiones humanas. Aprenderán a identificar sesgos y heurísticas que afectan el comportamiento, y a diseñar intervenciones efectivas, como los nudges, para promover comportamientos deseados en productos, servicios y entornos. Además, dominarán el modelo COM-BE para facilitar cambios de comportamiento mediante estudios de caso y proyectos prácticos.
Behavioral Design
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Gain insight into a topic and learn the fundamentals.
26 reviews
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Aprenderás a diseñar nudges, aplicar el modelo COM-BE para modificar comportamientos y evaluar el impacto de intervenciones éticas y responsables.
Details to know
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Assessments
10 assignments
Taught in Spanish
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There are 3 modules in this course
Instructor
Instructor ratings
(9 ratings)
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Status: Free TrialWesleyan University
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Showing 3 of 26
JM
Reviewed on Dec 27, 2024
Excelente curso que brinda herramientas para aprender y profundizar los nudges y usos prácticos, aplicación del COM-BE y métodos como el Octalysis, excelente curso y calidad docente.
MV
Reviewed on Sep 9, 2025
Me encantó el curso, aprendí muchos conceptos interesantes.
CJ
Reviewed on Jul 13, 2025
Interesante curso y como dice Choyos, la práctica es lo mas importante.
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