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University of London

Consumption, Marketing and Culture

What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter. This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives. Rather than pose the question of how ‘we’ can sell more stuff to consumers, this course asks, what does it mean to be regarded as a consumer in this moment of history?

Status: Environmental Issue
Status: Marketing Analytics
BeginnerCourse16 hours

Featured reviews

IO

4.0Reviewed Mar 15, 2023

A simple way to understand the complexity of subject!

All reviews

Showing: 19 of 19

K W Y P Chamara Sanajaya Fernando
5.0
Reviewed Jun 15, 2023
Kemberly Medina Jiménez
5.0
Reviewed Jan 15, 2026
Muhammad Wahaj Uddin Sheikh
5.0
Reviewed Jan 9, 2025
Sergey Mokeev
5.0
Reviewed Mar 17, 2023
FRANCISCO IVAN ISLA MONTOYA
5.0
Reviewed Sep 21, 2025
Wahyu Lestari
5.0
Reviewed Apr 1, 2026
Liaquat Ali Khan
5.0
Reviewed Mar 9, 2025
Pratyay Chitrakar
5.0
Reviewed Jul 14, 2025
Nefzi Ahmed
5.0
Reviewed Oct 6, 2023
SOKTI SADHON MONDOL
5.0
Reviewed Jul 25, 2025
Abinash Das
5.0
Reviewed Jan 16, 2026
翁加揚
5.0
Reviewed Mar 13, 2026
Giriraj Mundhra
5.0
Reviewed Dec 25, 2025
Alireza Badri
5.0
Reviewed Sep 28, 2025
KOUSANI DHAR
5.0
Reviewed Mar 31, 2025
Fathima P R BCom YIASCM
5.0
Reviewed Mar 10, 2025
Ionut Ovejanu
4.0
Reviewed Mar 16, 2023
Seben Ozmeric
2.0
Reviewed Oct 20, 2023
Claudia Echeverri
2.0
Reviewed Mar 29, 2024