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IBM

GenAI for Execs & Business Leaders: Formulate Your Use Case

As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business. Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: - Write effective prompts - Develop a business goal to address your pain points - Choose an appropriate genAI application suited to your goal - Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them. Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.

Status: Generative AI
Status: Business Analysis
IntermediateCourse4 hours

Featured reviews

HM

5.0Reviewed Mar 30, 2025

Really helped me understand AI prompts and how to better get the answers you need as well as identify hallucinations in AI :)

AV

4.0Reviewed Nov 3, 2025

Very nicely curated course material. Explained basic concepts in a very simple way and easy to understand.

PK

5.0Reviewed Aug 15, 2025

Great examples were shared to learn more effectively.

AA

5.0Reviewed Feb 25, 2025

It is valuable, taking into account the business context and its implications.

LP

5.0Reviewed May 23, 2025

A very complete introduction for business leaders, thanks IBM.

AL

4.0Reviewed May 15, 2025

Focuses on writing effective prompts, and successful and failure use cases.

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