Innovation for Entrepreneurs: From Idea to Marketplace

Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. Thomas J. Mierzwa

44,209 already enrolled

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

707 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

707 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

What's included

10 videos9 readings1 assignment

10 videosTotal 66 minutes

Preview of the Course2 minutes
Introduction to the Course2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1 minute
What are entrepreneurial opportunities?12 minutes
What factors influence the feasibility of an innovation?15 minutes
Which innovation strategy: technology-push or market-pull?8 minutes
Product-market fit8 minutes
How do you develop a business model7 minutes
Walkthrough of the business model canvas - Part 16 minutes
Walkthrough of the business model canvas - Part 25 minutes

9 readingsTotal 80 minutes

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10 minutes
Meet the Faculty10 minutes
Connect with your classmates10 minutes
Expand Your Learning5 minutes
Slides10 minutes
Instructions for the Quiz10 minutes
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10 minutes
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

1 assignmentTotal 30 minutes

Initial Business Model Canvas30 minutes

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

What's included

8 videos1 reading1 assignment

8 videosTotal 64 minutes

What do customers want to know?8 minutes
Customer types9 minutes
Customer archetypes5 minutes
Customer segments and business models6 minutes
Customer segments, value propositions, product features13 minutes
How to map your value?6 minutes
How to interview customers?6 minutes
How to get insights from your customers?11 minutes

1 readingTotal 10 minutes

Slides10 minutes

1 assignmentTotal 30 minutes

Discovering and Interviewing Your Customers30 minutes

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

What's included

9 videos1 reading1 assignment

9 videosTotal 77 minutes

Customer value8 minutes
The DNA of customer-centricity7 minutes
Crossing the chasm7 minutes
Qualitative and quantitative marketing research12 minutes
Importance and methods of market segmentation10 minutes
Focusing on the target market7 minutes
Beyond the chasm9 minutes
Strategic implications of beyond the chasm11 minutes
E-commerce: The internet as a selling platform7 minutes

1 readingTotal 10 minutes

Slides10 minutes

1 assignmentTotal 30 minutes

Product Understanding and Marketing30 minutes

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

What's included

10 videos1 reading1 assignment

10 videosTotal 91 minutes

Planning for prototyping8 minutes
Why and how to prototype15 minutes
Rapid prototyping and development6 minutes
Lean startup MVPs4 minutes
Choosing a wireframing/UX prototyping tool12 minutes
Anatomy of an experience map11 minutes
What you'll learn from user testing6 minutes
Analytics and insight8 minutes
Troubleshooting your customer discovery11 minutes
Levels of a product/service11 minutes

1 readingTotal 10 minutes

Lecture Slides10 minutes

1 assignmentTotal 30 minutes

Prototyping and Testing30 minutes

This modules addresses how to find, hire, and motivate your employees.

What's included

6 videos2 readings2 assignments

6 videosTotal 44 minutes

Recruiting people to your cause2 minutes
Hiring employees14 minutes
Platforms for finding talent9 minutes
Cross pollination and team configuration6 minutes
Directing the rider7 minutes
Motivating the elephant5 minutes

2 readingsTotal 15 minutes

Slides10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

2 assignmentsTotal 60 minutes

Building the Team30 minutes
Final Business Model Canvas30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(59 ratings)

Dr. Thomas J. Mierzwa

University of Maryland, College Park

2 Courses47,452 learners

Offered by

University of Maryland, College Park

Explore more from Entrepreneurship

Status: Free Trial
University of Maryland, College Park
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Course
Status: Free Trial
28DIGITAL
Innovation & Entrepreneurship - From Basics to Open Innovation
Course
Status: Free Trial
28DIGITAL
Innovation & Entrepreneurship - From Design Thinking to Funding
Course
Status: Free Trial
Technion - Israel Institute of Technology
From Idea to Startup
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
75.10%
4 stars
16.97%
3 stars
4.80%
2 stars
1.69%
1 star
1.41%

Showing 3 of 707

Reviewed on Aug 26, 2022

Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace

Reviewed on Apr 18, 2016

Pretty good perspective, but geared towards app-based businesses. Not certain how the recommendations in this course relates to biotech start-ups.

Reviewed on May 28, 2020

Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.

View more reviews

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.