Back to International Marketing and Management
University of Colorado Boulder

International Marketing and Management

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

Status: Marketing Strategies
Status: Culture
BeginnerCourse9 hours

Featured reviews

HA

5.0Reviewed Nov 8, 2021

I can see all about the international business and culture.And its very widely known for me.Thank you so much.

MR

5.0Reviewed May 7, 2023

I enjoyed the questions and answers session of the training. It was such an interactive session. 

SS

5.0Reviewed Apr 14, 2023

thanks a lot for sharing the concept in detail.the way of explanation is outstanding

PM

5.0Reviewed Apr 8, 2023

This course are very helpful for every one and gain a some knowledge , communication skills ,cultural activities behavior like etc. and also this course is very good for learn new things .

JC

5.0Reviewed Apr 26, 2023

Exceptional course. In depth and easy to understand.

PD

4.0Reviewed Sep 27, 2022

L​earned about different aspects of International Business Culture..Surely increased Knowledge

JF

5.0Reviewed May 14, 2021

Quiz three has some error, if you want them to retain that information. Try the palace memory technique instead vary annoying trying to get wrong answer to get the point. lol

CB

5.0Reviewed Jul 14, 2025

This course was very insightful. Multi layered and challenging

All reviews

Showing: 20 of 32

Htet Yupar Wint Aung
5.0
Reviewed Nov 8, 2021
Muntaz Narayani Devi Rajakopal
5.0
Reviewed May 7, 2023
Pathan Mastan
5.0
Reviewed Apr 8, 2023
Juan Fabela
5.0
Reviewed May 14, 2021
MAURICIO C. TONI
5.0
Reviewed Jun 14, 2022
SYEED SHIFA
5.0
Reviewed Apr 15, 2023
Ghani Abdur Rahman
5.0
Reviewed May 22, 2024
clifford blevins
5.0
Reviewed Jul 15, 2025
Joseph Chaves
5.0
Reviewed Apr 27, 2023
Mayra del Rocio Rocha Guerrero
5.0
Reviewed Jul 27, 2024
Namit KAKADE KAKADE
5.0
Reviewed Jun 16, 2021
rohit gowda
5.0
Reviewed Sep 11, 2021
Prof. Manohar Yelisetti
5.0
Reviewed May 7, 2021
Dr Mohammadreza Nourbakhsh
5.0
Reviewed Aug 20, 2022
Jorge Monroy
5.0
Reviewed Dec 24, 2025
Ruben Jimenez
5.0
Reviewed Apr 20, 2022
SOHOU KPAZAHI DEGNANGUIE WILFRIED ENOCK
5.0
Reviewed May 27, 2021
Mathi Sendrayan
5.0
Reviewed Sep 15, 2024
Vishnu A
5.0
Reviewed Mar 30, 2021
Patricia Abud Urbiola
5.0
Reviewed Jul 10, 2025