Name: International Marketing Entry and Execution
Brand: Yonsei University
Availability: OnlineOnly
Rating: 4.7 (49 reviews)

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Learner reviews & feedback for International Marketing Entry and Execution

4.7341 reviews

About this course

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.

Featured reviews

5.0Reviewed Jun 13, 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.

5.0Reviewed Feb 1, 2021

Easy and Uncomplicated learning with high skilled instructors

5.0Reviewed Apr 13, 2023

Loved the energy and interesting examples presented throughout the whole course! Would recommend!

5.0Reviewed Oct 16, 2019

I learned a lot of new and bigger ideas about marketing.

4.0Reviewed Oct 14, 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

5.0Reviewed Sep 8, 2016

Good course to understand how to enter International Marketing and execute it.

5.0Reviewed Aug 20, 2020

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

5.0Reviewed Jan 24, 2020

Thanks for 7S!Continue learning about the NOON NOPI vision...

5.0Reviewed Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

5.0Reviewed Aug 16, 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

All reviews

Showing: 20 of 49

Divyang Thakur

5.0

Reviewed Aug 20, 2020

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

Alexandre Bize

5.0

Reviewed Dec 8, 2017

Really interesting second part of this specialization.

Hasan Zuberi

5.0

Reviewed Sep 20, 2020

Thoroughly enjoyed learning in this course

Luan Marcel Pimentel de Melo

5.0

Reviewed Oct 26, 2020

The professor is really good!

Gulnar Mammadova

5.0

Reviewed May 10, 2020

Excellent!

Sasha Muradali

3.0

Reviewed Sep 21, 2023

As someone who has worked in marketing for the last 15-years, I found this class to be too heavy in jargon with the quizzes too heavy on jargon and abbreviations. I worked in NYC advertising and public relations for 13-years of my 15 and I have real world experience from Fortune 50 companies in an international capacity. I struggled with the quizzes and the the final for this course in particular because it felt overtly academic and less practical. All the talk about "Noon Nopi" and "transing" was entirely unnecessary. Having taken two other classes in the specialization already, this is my least favorite and not positioned as well as the others.

Samuel Bonifant

5.0

Reviewed Mar 22, 2021

This marketing course could be worth credit in any university; Maybe in more detail if taken in school, but in essence, it covers all of what is taught in any College Marketing class. The topics, examples, and information are of high value. I recommend it 100%.

Carolina Sarmento

5.0

Reviewed Jan 14, 2020

Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did. The lessons are really interesting and Professor Dae Ryun Chang teaches really well!

Thomas Michael Shulin

5.0

Reviewed Jun 13, 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.

Annette D'silva

5.0

Reviewed Aug 17, 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

Nelly Carino

5.0

Reviewed Apr 14, 2023

Loved the energy and interesting examples presented throughout the whole course! Would recommend!

Barrister Annesha Kar Gupta

5.0

Reviewed Mar 11, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

Giovanna Fernandes

5.0

Reviewed Aug 1, 2020

I loved it! It's so nice and full of knowledge if you like marketing you should try it!

Johannes Bambang Wirawan

5.0

Reviewed Sep 8, 2016

Good course to understand how to enter International Marketing and execute it.

Kabera ntwari Arstide

5.0

Reviewed Feb 2, 2021

Easy and Uncomplicated learning with high skilled instructors

Fausto Rapassi

5.0

Reviewed Jan 25, 2020

Thanks for 7S!

Continue learning about the NOON NOPI vision...

Heidi Bada

5.0

Reviewed Oct 17, 2019

I learned a lot of new and bigger ideas about marketing.

Amanda Muir

5.0

Reviewed Oct 20, 2016

Very well spoken and extremely helpful!

Deleted Account

5.0

Reviewed Aug 10, 2018

It was momentous learning for

Dr Vijayendra Gupta

5.0

Reviewed Aug 30, 2020

excellent learning noon nopi