International Marketing & Cross Industry Growth Capstone Project
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:
1. Situation Analysis for their chosen company or brand.
2. Marketing Mix Analysis for their chosen company or brand.
3. Cross Country Innovation Plan when expanding abroad.
4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry.
All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.
Status: Brand Strategy
Brand Strategy
Status: Company, Product, and Service Knowledge
Company, Product, and Service Knowledge
Intermediate·Course·12 hours
Featured reviews
BB
4.0·Reviewed Aug 17, 2017
Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.
AP
5.0·Reviewed Oct 4, 2023
Amazing way to put the previous knowledge from the five courses on practice! I really enjoyed this capstone project and the guidance from the professor. Thanks!
All reviews
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J
Johannes Bambang Wirawan
5.0
·Reviewed Sep 8, 2016
Excellent Course and I highly recommended for those who want to have a professional career in Marketing. This course is open to anyone who wants to study International Marketing & Cross Industry Growth. I have a conviction the Marketing Analysis method in this course can be used by anyone to analyze Current Industries and Future Industries in any countries in the world.
S
Soraia Marino
5.0
·Reviewed Sep 23, 2020
Excellent course! Perfect to wrap up all the contents that were taught on the others five courses that complete the current specialization. Thank you Professor Dae for your amazing work and also your coworkers that helped you to bring this course to us.
Amazing way to put the previous knowledge from the five courses on practice! I really enjoyed this capstone project and the guidance from the professor. Thanks!
T
thitta
5.0
·Reviewed Aug 21, 2025
Lecturers are awesome! They provide me with very amazing and helpful knowledge. Thank you for sharing!
K
KOLLA BHARGAVA SAI
5.0
·Reviewed Jul 4, 2020
Wonderful Course and Extraordinary instructor
K
Kingsley Tawiah Lartey
5.0
·Reviewed Sep 25, 2020
Very difficult but worth it
A
AMIRTHAVARSHINI B G 24BHM003
5.0
·Reviewed Dec 30, 2025
Very informative
Van Anh Nguyen Thi
5.0
·Reviewed Sep 4, 2022
Very Good
D
Diego Andrés Pachón Gordillo
5.0
·Reviewed May 25, 2017
Excelente
S
SAMRIDHA R PSGRKCW
5.0
·Reviewed Sep 21, 2025
good
M
Muntaz Narayani Devi Rajakopal
5.0
·Reviewed Sep 24, 2023
good
S
Sachin Padmanabhan
5.0
·Reviewed Jul 13, 2021
good
B
Babu
4.0
·Reviewed Aug 17, 2017
Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.
V
vivek2 gims
4.0
·Reviewed Dec 7, 2024
Nice platform
E
Elizabeth Nina Calle
3.0
·Reviewed Oct 17, 2021
Give key points in practice so that this works in the area of international marketing
