Back to Leadership Communication for Maximum Impact: Storytelling
Northwestern University

Leadership Communication for Maximum Impact: Storytelling

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Status: Storytelling
Status: Business Leadership
Course5 hours

Featured reviews

AT

4.0Reviewed Mar 22, 2020

Basic elements were covered. I was expecting more practical cases, maybe some additional resources and suggestions. In general - useful!Thanks!

NN

4.0Reviewed Jun 7, 2020

More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.

CC

4.0Reviewed Apr 3, 2020

Good content however I feel the instructors need to have more of a presence on the discussion forums or Coursera needs to select a community mentor for this course.

MB

5.0Reviewed Jul 11, 2023

Really enjoyed the flow of the course. The video’s where very easy to follow and the final project was challenging and satisfying to complete

MT

5.0Reviewed Apr 30, 2025

Quick modules that give insight and perspective on how storytelling matters in managerial circumstances, and what perspectives may work when considering responses to disasters big and small.

SR

5.0Reviewed Nov 2, 2016

A very concise course on the storytelling strategy for leadership. The professors teach the course very well. A must take course for everyone.

JG

5.0Reviewed May 30, 2017

I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.

TP

5.0Reviewed Feb 11, 2016

Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities

MA

4.0Reviewed Apr 19, 2019

Although I enjoyed all aspects of the course, I think that there should be more content added in terms of quizzes and mandatory reading materials.

FW

4.0Reviewed Dec 9, 2020

The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.

LK

5.0Reviewed Oct 26, 2024

Every leader should be able to narrate his vision through a story to his team for creating great impact. All leaders must undertake this course.

PR

5.0Reviewed May 30, 2021

One off the best course which i have study online. I hope more people will fellow this and expand their knowledge. And special thanks for the lecture panel.

All reviews

Showing: 20 of 333

Christopher Held
1.0
Reviewed Jul 27, 2018
Maria Lourdes Aguirre
5.0
Reviewed Feb 9, 2016
Sadhu kirtanpriyadas
3.0
Reviewed Oct 8, 2018
Thomas Haase
5.0
Reviewed Apr 22, 2020
nora bouz
5.0
Reviewed Jan 25, 2016
Nathan Fleischer
3.0
Reviewed Dec 3, 2017
Steven Zhou
2.0
Reviewed Feb 13, 2017
Tim Parkinson
5.0
Reviewed Feb 11, 2016
Reinaldo Almeida
3.0
Reviewed Jul 23, 2018
Jugal Gogoi
5.0
Reviewed May 30, 2017
Jegan Arumugam Chandrasekaran
5.0
Reviewed Oct 16, 2018
Mary Nunaley
2.0
Reviewed Feb 7, 2016
Emmanuel Casado
2.0
Reviewed Nov 19, 2015
Anton Persson
1.0
Reviewed Apr 20, 2017
Skalidis Stavrianos
1.0
Reviewed Apr 28, 2017
Marta Gonzalez
1.0
Reviewed Nov 13, 2018
David Almassian
1.0
Reviewed Nov 19, 2018
Sachin Deshpande
1.0
Reviewed Aug 24, 2017
Sandeep Dey
5.0
Reviewed Apr 13, 2020
Indrawan Suparan
5.0
Reviewed May 11, 2021