Back to Major and Principal Gifts
University of California, Davis

Major and Principal Gifts

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

Status: Relationship Building
Status: Negotiation
BeginnerCourse15 hours

Featured reviews

RS

4.0Reviewed Mar 20, 2026

The course gave a good overview of the process, the context of major gifts in the development portfolio and included assignments that provided practice at applying the information in the lectures.

RK

4.0Reviewed Jan 4, 2022

Very usefull course with many tips and specific skills taught.

CD

5.0Reviewed Nov 3, 2025

Great course. The homework assignments for this module were in depth and great for the portfolio.

All reviews

Showing: 9 of 9

Sidney Werkman
3.0
Reviewed Nov 3, 2019
Deborah Smith
3.0
Reviewed Nov 2, 2020
Deleted Account
5.0
Reviewed Sep 16, 2024
LaKesha Lockett
5.0
Reviewed Apr 20, 2021
Courtney DeGraff
5.0
Reviewed Nov 3, 2025
Anja Nitzsche
5.0
Reviewed Oct 23, 2018
Felix kidusu
5.0
Reviewed Oct 10, 2019
Robert Stoeckl
4.0
Reviewed Mar 21, 2026
Rolly Kali-Rai
4.0
Reviewed Jan 5, 2022