SB
5.0Reviewed Nov 28, 2022
Excellent course content and well formulated in stages easy to assimilate. Very nice.
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
Marketing Analytics with Meta
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
Status: Marketing
Status: Facebook
BeginnerCourse14 hours
Featured reviews
KL
5.0Reviewed Aug 24, 2025
I am learned something new from this course and would be happy to also.
AH
5.0Reviewed Apr 29, 2024
it's a very effective course. Thanks Coursera for giving me opportunities
HA
5.0Reviewed Sep 16, 2023
thank you for every thing, i have learned a lot and had so much fun thanks to you
MC
5.0Reviewed Sep 6, 2022
Very well done, and the instructor for sure she knows what he i talking about, thank you very much
BP
4.0Reviewed Jun 4, 2024
Needed more granularity in content and hands on practice on facebook ads platform regarding experiment methods
PC
4.0Reviewed Dec 31, 2021
clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.
AR
5.0Reviewed Jan 24, 2022
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
AS
4.0Reviewed Sep 26, 2023
graded quiz were little bit tough but was good learning experience being a beginner.
DP
5.0Reviewed Aug 29, 2022
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
MA
5.0Reviewed Jul 21, 2022
Awesome course.I learn a lot of new things during this course.Highly recommended.
MH
5.0Reviewed Feb 6, 2022
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
All reviews
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Most Helpful
Archana Tikayat Ray
5.0
Reviewed Jan 25, 2022Meline Harutyunyan
5.0
Reviewed Feb 7, 2022The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
Dogo patience
5.0
Reviewed Aug 30, 2022Everything was topnotch- explicit explanation, engaging quizes and great presentation!
SM BAWLE
5.0
Reviewed Nov 29, 2022Excellent course content and well formulated in stages easy to assimilate. Very nice.
Muhammad Awais
5.0
Reviewed Jul 21, 2022Awesome course.
I learn a lot of new things during this course.
Highly recommended.
F F
5.0
Reviewed Mar 9, 2022Very helpful to learn how to use facebook in marketing
Victor Hung
4.0
Reviewed Feb 19, 2022The course is refrshing. The teacher is excellent and informative. I learn a lot and wish I can pass the FACEBOOK examination. I start from the latest course backward to the first one as I learn data analytics before. I wish I won't forget all practical issues in the final exam
Christoph Steinberger
1.0
Reviewed Mar 21, 2025Zu viele Wiederholungen. Unübersichtlich. Langweilig. Langsam sprechende Dozenten. Langwierig.
Ezechaelle Norris
5.0
Reviewed Oct 22, 2022This was such an awesome course. I definately feel so much confident and ready for a position in Market Analytics. I surely would recommend this course to others who are intersted to learn more from a trust-worthy company.
Muhammad Asim Yousaf
5.0
Reviewed Mar 18, 2022Specially thanks Coursera Give this Oppertunity and my beloved instructor these Courses (Anke Audenaert
) i really learn a lot from this course i love the excellent way of teaching (Anke Audenaert
) by Meta i love meta
Learning Schoters
5.0
Reviewed Mar 26, 2022from this course i've learned so many useful insight to make an analysis from the marketing campaign. It's not only marketing analytics but at the end of the course they also give me a quick tips to make good presentation
Lina Osepian
5.0
Reviewed Mar 12, 2022It was were valuable and full of insights! I do recommend it if you are just a beginner in this field!
Marcelo Caracciolo
5.0
Reviewed Sep 7, 2022Very well done, and the instructor for sure she knows what he i talking about, thank you very much
Hazem Elmahdy
5.0
Reviewed Nov 6, 2024The experimental course is wonderful and beautiful, and the lectures are very nice.
Christian Fassbind
5.0
Reviewed Dec 28, 2025I learned several fundamental points which helped me on my campaign. Great course!
Hala Abd alrhman
5.0
Reviewed Sep 17, 2023thank you for every thing, i have learned a lot and had so much fun thanks to you
Anik Hossain
5.0
Reviewed Apr 29, 2024it's a very effective course. Thanks Coursera for giving me opportunities
KHUSH LAKHANI
5.0
Reviewed Aug 25, 2025I am learned something new from this course and would be happy to also.
Eber Solorzano
5.0
Reviewed Oct 1, 2023Excelente curso. Proporciona conocimientos prácticos y muy valiosos.
Jesus Peña
5.0
Reviewed Jun 27, 2022Me gusto mucho aprender sobre esta area. Muchas gracias